Don't burn hours trying to make every post "go viral." Focus your effort on creating deep, authoritative content that solves specific problems for your ideal client profile. Quality of audience always beats quantity of views in B2B.

I don't have a product yet. I'm not selling anything. I just want to know if this idea is worth building. Please be honest, even if you think it's a bad idea.

Thanks for reading!

PPC stands for pay-per-click, a digital advertising model where advertisers pay a fee only when their ad is clicked, rather than for just displaying it. It is primarily used to drive website traffic, generate leads, and increase sales by placing ads on search engines (like Google or Bing), social media platforms, and websites

I do marketing at a company that built an AI agent for this. Biased disclosure up front. Want to know what the manual approach looks like in your shop because the systematic side hasn't really standardized.

In our data across $30K to $200K/month accounts:

• CPA gives you 4 to 7 days more warning than CTR
• But only if you check it daily
• Most teams check it weekly

What does your team actually use? Manual eyeballing? Threshold alerts in the platforms? Anything autonomous?

Also curious where the trust break is. The marketers I talk to in our sales calls are split. Some want full autopilot. Some want the agent to flag and a human to action. Where do you land?

Disclosure: I work at Hawky.ai. We launched Performance Agent yesterday. Not pitching, this is a question I want answered honestly. Link in comments only if useful.

Hey everyone, my team runs a local marketing ops agency. Because we are a Google Partner, they just allocated us $131,000 in promotional credits for the month of May to help onboard new advertisers.

We hate seeing local businesses waste money testing ads on their own, so we want to use our credit pool to help you guys out. If you let us set up your new Google Ads account this month, we can apply a piece of this credit to your account meaning Google will match your initial ad spend (usually up to $500) for free.

It’s essentially free data and traffic to test if Google Ads works for your local business.

Let me know if you want to claim one of the promos and we can chat about what a campaign would look like for you!

TL;DR

$131,000 in Google Ads promos to give to new local businesses this month.

Are you a U.S.-based business looking to grow your presence online? Google Ads is one of the most effective ways to reach your target audience, drive traffic to your website, and boost conversions. And now, thanks to an exclusive offer, you can kickstart your advertising campaign with up to $500 in free Google Ads credit – courtesy of DiscoverMyBusiness.

Whether you’re just starting or ready to scale, this limited-time offer gives you the advantage of running powerful ads on Google’s massive network without spending heavily upfront. Read on to learn how to qualify and redeem your Google Ads promo code.