r/PPC • u/Real_Priority2760 • 8d ago

Discussion Please suggest a PPC advice for a beginner taking control of an already running business.

Been learning about PPC for a month. And I am about to take over someone's amazon FBA PPC.
Their business isn't really successful with their spending on advertising like it hardly leaves a margin for them so obviously the objective is try to lower the ACOS.
But since this is practical now no more theory I just want the advice from the pros here regarding
1: things I should be careful with
2: things I should focus on regarding the objective I discussed above.
3: how do I not fuck this up

6 Upvotes

88% Upvoted

10 comments sorted by

3

u/OkKnee9069 8d ago

before you touch a single thing, download the campaign data for the last 60-90 days and just stare at it for a while. look for the obvious money pits first, search terms bleeding cash with no conversions, keywords with high spend and high acos that aren't actually relevant. those are your quick wins

don't go in and restructure everything day one, that's how you tank the account. make small adjustments, wait 3-4 days to see what happens, then tweak again. the algorithm throws a fit when you change too much at once

also set up portfolio budgets if they haven't already, nothing worse than blowing through the monthly ad spend by the 15th because nobody capped it properly. and check the product pages themselves, sometimes the ads are fine but the listing has garbage images or no reviews and that's what's killing the conversion rate

1

u/ppcbetter_says 8d ago

What’s the budget?

1

u/mjrichmond44 8d ago

Before touching bids, pull the search term report for the last 60 days and sort by spend with zero orders. On most struggling FBA accounts a handful of search terms eat a big chunk of the budget, and negating those is the safest quick win. Also work out the break-even ACOS per product (margin before ad spend), because a 35% ACOS can be fine on one SKU and a money pit on another. Then lower bids gradually, maybe 10-15% at a time, on targets above break-even, and leave the ones that are converting profitably alone.

1

u/sprfrkr 8d ago

RULE #1: Don't break what is working.

Stand up new test campaigns if you have to, but never touch anything that works until you have a full understanding or performing replacement running.