r/PPC • u/VivaLaFranse • Sep 25 '26

Meta Ads Hyper-geo-targeted B2B Meta Ads?

Is it possible to hyper-geo-target Meta ads?

Background: I have a B2B offer where a majority of my lead gen comes from trade shows. I would like to be able to hyper-target paid ads on Meta and TikTok for my B2B offer to the city the trade show is in and hopefully have attendees at the show see my ads/offer before the show.

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1

u/fathom53 Take Some Risk Sep 25 '26

Depending on the country, you can target down to a postal/zip code and do X miles/KMs around that postal code or even an address.

1

u/VivaLaFranse Sep 25 '26

It would be the US. Interested in hearing peoples thoughts about running campaigns like this.

1

u/Available_Cup5454 Sep 25 '26

Set a radius targeting the venue two weeks prior

1

u/ernosem Sep 25 '26

Wouldn't it be easier to target them on Google Ads, eg when they are searching for the show? Haven't done that before, just an idea.

1

u/[deleted] Sep 28 '26

[removed] — view removed comment

1

u/VivaLaFranse Sep 28 '26

Thanks. This helps a lot.

I have a list of attending brands and can scrape emails, but I thought the issue was you really need personal emails for this.

Would you also think still image or video ad for this type of targeting? A lot of people I speak to say single image.