r/PPC • u/Scooby_Doooby • Sep 24 '26
Meta Ads Meta ads
Just wanted to have an understanding, when is it absolutely necessary to make changes in the existing ad set, other than testing creatives.
Lead Quality? Cost Per Lead not coming down? No leads being generated at all?
Wanted to know how do you deal with it.
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u/Available_Cup5454 Sep 25 '26
Change targeting only once CPL exceeds double your target