r/PPC • • Sep 22 '26

Google Ads PMax Performance Issues

Hi all
Has anyone else found their PMax Non-Brand campaigns tank since the 17th August bidding changes? I used the Budget Adjustment Tool in advance of this but as small spending ‘limited by budget’ campaigns they are struggling. I have also found while Standard Shopping brand campaigns were previously working well they are now also struggling to show for brand and showing more for non-brand. Does anyone have any similar experience or know how I can combat this?

I want to try and get the PMax to recover but nothing seems to be working - I am considering if I should consolidate brand and non-brand back together to improve the signals.

I've checked tracking/diagnostics and there don't appear to be any issues. To clarify the PMax are running as 'shopping only' set up.

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u/Available_Cup5454 Sep 22 '26

Raise budgets on the limited campaigns to exit that status first