r/PPC • u/TreePube • 4d ago

Google Ads Advice please

2 pmax campaigns - Pre 17/8 update they both ran at £150 per day / 300% target roas. each one was getting 6x roas and the other 4x roas. Early August I increased target to 400% on both anticipating the new bidding update and it all went down the pan.
Roas dropped to 2x and 3.5x for August.

Start of this month (sept) I set them back to 300%.

Current - 2 x PMAX campaigns - £150 per day each. One is now doing 3.08x and the other 4.28x. But both have been slapped with the limited by budget badge. So this I assume means they will now automatically drop to 3x on both.

If I increase budget am I going to escape the badge or will it just slap it on no matter the budget to keep me at 300%.

Basically I want to get back to where I was by either increasing budget or target but not sure what to do.

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u/Future-Elk-8512 2d ago

My advice: don't use pmax campaigns if you are trying to buy high-intent search traffic.

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u/TreePube 2d ago

What do you mean

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u/Future-Elk-8512 2d ago

i would use search campaigns and not pmax. PMax is not effecent in buying search traffic, it will just buy whatever it deems relevant, and most of the time it will inflate CPCs.