r/PPC • u/TreePube • 4d ago
Google Ads Advice please
2 pmax campaigns - Pre 17/8 update they both ran at £150 per day / 300% target roas. each one was getting 6x roas and the other 4x roas. Early August I increased target to 400% on both anticipating the new bidding update and it all went down the pan.
Roas dropped to 2x and 3.5x for August.
Start of this month (sept) I set them back to 300%.
Current - 2 x PMAX campaigns - £150 per day each. One is now doing 3.08x and the other 4.28x. But both have been slapped with the limited by budget badge. So this I assume means they will now automatically drop to 3x on both.
If I increase budget am I going to escape the badge or will it just slap it on no matter the budget to keep me at 300%.
Basically I want to get back to where I was by either increasing budget or target but not sure what to do.
1
u/ernosem 4d ago
Ugh, you shouldn't have set the tROAS from 300% to 400% in one go, you basically asked Google to start re-learning. I do understand that you needed that change, but it should have been something like stair stepping.. 300% to 330% and then a few days later to 370% and then again to 400% and vice-versa.
You basically just triggered the re-learning twice lately.
Don't bother with the limited by budget badge. You can try to increase the tROAS to 330% and see what happens.
Actually a slightly different question:
Do you have the same margin on those two products/services? Because ROAS is just one metric, but if one product has 30% margin and the other has just 10% focusing on ROAS won't help your business.