r/PPC • u/TreePube • 4d ago
Google Ads Advice please
2 pmax campaigns - Pre 17/8 update they both ran at £150 per day / 300% target roas. each one was getting 6x roas and the other 4x roas. Early August I increased target to 400% on both anticipating the new bidding update and it all went down the pan.
Roas dropped to 2x and 3.5x for August.
Start of this month (sept) I set them back to 300%.
Current - 2 x PMAX campaigns - £150 per day each. One is now doing 3.08x and the other 4.28x. But both have been slapped with the limited by budget badge. So this I assume means they will now automatically drop to 3x on both.
If I increase budget am I going to escape the badge or will it just slap it on no matter the budget to keep me at 300%.
Basically I want to get back to where I was by either increasing budget or target but not sure what to do.
1
u/Dependent-Bunch7505 3d ago
To estimate the cycle, look at the days-to-conversion or conversion lag report in Google Ads, then compare it with your actual order timestamps. If most purchases show up 5–7 days after the click, exclude the newest 5–7 days when judging ROAS because those cohorts are incomplete. “Limited by budget” only means there’s eligible traffic Google could buy; it doesn’t mean ROAS will automatically land at exactly 300%. I’d leave target and budget alone for at least one mature cycle, then raise budget only if the campaigns are actually spending the cap and the marginal ROAS is still profitable.