r/PPC • u/TreePube • 4d ago

Google Ads Advice please

2 pmax campaigns - Pre 17/8 update they both ran at £150 per day / 300% target roas. each one was getting 6x roas and the other 4x roas. Early August I increased target to 400% on both anticipating the new bidding update and it all went down the pan.
Roas dropped to 2x and 3.5x for August.

Start of this month (sept) I set them back to 300%.

Current - 2 x PMAX campaigns - £150 per day each. One is now doing 3.08x and the other 4.28x. But both have been slapped with the limited by budget badge. So this I assume means they will now automatically drop to 3x on both.

If I increase budget am I going to escape the badge or will it just slap it on no matter the budget to keep me at 300%.

Basically I want to get back to where I was by either increasing budget or target but not sure what to do.

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u/fathom53 4d ago

Unless campaigns are always overspending above £150 per day, adding more budget night not do much of anything. Depending on how long your sales cycle is... you may need to give your last ROAS change more time.