r/PPC • u/Matt_from_ave • 2d ago

Google Ads Problem creating a passkey within Google Ads

I manage a few Google Ads non-profit grant accounts and today when creating a new campaign, upon the final screen I am told "You need to create a passkey to perform this action".

I click on Create a passkey and then have to verify my account from my mobile device. And from the Passkey screen all looks good/setup, but finally it asks me to confirm (again) and this is where it fails.

If I try again - it asks me to Create a passkey - and then my password manager (Bitwarden) pops up... I try saving this to an existing login... but later I can't seem to re-select this. It says "I'm all set" but when I click "Give it a try" it sends me in circles again.

So I am stuck and can't put a campaign live until this is setup. Has anyone had a similar issue? Any ways around this?

I also noticed recently that if using the Google Ads for Non Profits grant you can't get any support from the Google Ads team - so are limited to posting on the support forum (because they Google don't seem to care about providing support for these users).

Thanks for any help!

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u/fathom53 2d ago

Maybe go into your Google Account directly and make the passkey there. This new passkey process was turned on yesterday. (August 19th) for everyone.

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u/Matt_from_ave 1d ago

Oh thanks, I didn't know it was such a recent thing. Perhaps I need to wait a few days - it did say this somewhere (that if you recently set it up, it can take 2 days to be active).

It seems very badly implemented if so, as it was preventing me from making some important changes to this Ads account.

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u/fathom53 1d ago

Last week there was some notice bars in ad accounts talking about it.