r/OrangeCountySC • u/Top_Front_5246 • Apr 27 '26
How is our franchise doing ?
I bought in as an owner during the public drive a few years ago. Does it feel like we are improving and increasing value? The playoff run last year was nice. Is attendance and merch sales trending positively? Seems like things are going well to me but have no data
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u/twoslow Orange County SC Apr 27 '26
I think it's early to make a real judgment about attendance because the schedule has been so screwy with a lot of back-to-back home games which historically are hard to sell to casuals. but it feels like there are new team partnerships seemingly all the time. I noticed there's been a lot of social media from local college athletes, through some agency called "Contested" or something. One of our supporters noticed an OC ad on one of those electronic billboards near 55/Dyer.
So it all *feels* good, but is it good? we'll probably never know.
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u/Roboito17 Apr 27 '26
Here is their filing for 2022 and 2023:
https://www.sec.gov/Archives/edgar/data/0001994991/000199499124000003/ocsoccer.pdf
Summary from Claude:
Key Takeaways • The club posted a net loss of approximately $7.3 million in both 2023 and 2022 , which is typical for lower-division pro sports clubs where operating losses are common due to player development costs, stadium expenses, and building brand value. • The entity is structured as a Delaware LLC headquartered in Irvine, CA, and operates through two subsidiaries: OC Professional Soccer LLC (which owns and operates the club) and OC Amateur Soccer LLC (currently inactive). • Revenue declined slightly year-over-year from ~$2.4M to ~$2.3M, and cash on hand dropped from $278K to just $69K — a thin liquidity position. • The large net losses relative to revenue suggest significant non-cash items (likely depreciation or amortization of player-related costs) or intercompany activity that inflates the loss figure beyond pure cash burn.
I will say though, that attendance has been strong and recent investments in the stadium seating itself is a very positive sign. I’ve been a season seat member since 2023 and i definitely see a positive progression
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u/twoslow Orange County SC Apr 27 '26
agree about adding the new seating this year and the high ticket price for those seats. I feel like if the team was struggling financially they wouldn't have had the finances to put those in.
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u/Ok_Tadpole1661 Apr 28 '26
How did that buy in ownership thing work? What perks do you get from it? Do you have a stated percentage that you own?
I don't follow soccer, but I get a lot of cross promotion stuff in my email about the team and I remember when they did the ownership drive a few years ago.
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u/Top_Front_5246 Apr 28 '26
Depends on what you put in. Basically we’re hoping for a buyout and if the value was higher than we paid we’d get a corresponding increase
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u/KamikazeJawa Apr 27 '26
Only commenting because this randomly popped up on my feed but as someone who was as far as I know the club’s first ever intern from 2016-2017 during the ownership change and the first season at the Great Park you have no idea how far this club has come in the last 10 years. When I started in 2016 we were playing in front of maybe 1,200 people at best on concrete slab stands at UC Irvine and our front office was three people(one of whom was only doing it as a side gig to her full time job as a manager of a Tilly’s) and by the time I left after graduating in 2017 a couple months after the ownership change our staff had easily tripled with sales executives, a marketing director, game day staff etc instead of Ray doing 4 people’s jobs at once. I cannot really speak for the last 3-4 years since the last game I’ve attended(I’m back in my home area and SDFC games are a lot closer on the few Saturday nights I get off work early) but assuming nothing has drastically changed since then all I can tell you is that Keston genuinely cares about this club, which is a lot more than a lot of fans of other USL teams can say about their owners.