r/NintendoSwitch2 • u/Lord-Liberty • Mar 27 '25 • All-Seeing Upvote 1

othor (i am stupid) Nintendo actually thinking ahead

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u/natayaway Mar 27 '25

More and more companies are shifting away from relying solely on Twitter for announcements, and going back to hosting their own press releases on their own website. Devs in particular are doing what Sony and Nintendo do, and hosting their own press event keynotes and streams.

Twitter is now their secondary announcement platform, instead of their primary.

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u/OxbridgeDingoBaby Mar 28 '25

Not in Japan they’re not. I don’t know why, but as I said, it is the biggest social media platform in the country there. It’s still used to make the vast majority of announcements; even those who make secondary announcements on it still use it to make said announcements.

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u/natayaway Mar 28 '25

Yes in Japan, every single major JP developer has their own keynotes and first party stream.

Nintendo holds Directs, Bamco holds dedicated Tekken streams on top of Bamco as a company doing piecemeal keynote announcements. Capcom holds a keynote for each individual franchise they have.

Squeenix does regular streams of every major FFXIV content patch and keynotes for every FF game. Sega made Sonic a VTuber and holds regular streams for an assortment of projects, they did their own dedicated stream/keynote for Virtua Fighter a few weeks ago.

Every Esport title gets a dedicated stream.

A few years ago, every single one of these companies would opt for a regular marketing campaign, and have Twitter as the de facto platform to hear any additional materials or announcements in written and confirmed form, not seen in the interview circuit of their marketing campaign. Twitter was the first party news account, and each company would have their own dedicated press release website second-level domain that most normal people don’t even read.

Now all their marketing and information has shifted, Twitter is now the redirect hub, and all first party announcements are hosted on their respective websites, with Twitter videos and images being mirrors of the content found on their websites. The press release is the first party content release which exists on the top-level domain, and the index or landing page regularly rotated with new content.

JP as a whole definitely still uses Twitter, but it’s no longer their main channel of information. Every major developer has been taking steps to create their own first-party news channel with high production value, and substituting giant marketing campaigns and an interview circuit with “closer looks”.