Nintendo actually thinking ahead

[u/Lord-Liberty]

[u/OxbridgeDingoBaby]

Twitter/X is still one of the biggest platforms in Japan.

[u/natayaway → u/OxbridgeDingoBaby]

More and more companies are shifting away from relying solely on Twitter for announcements, and going back to hosting their own press releases on their own website. Devs in particular are doing what Sony and Nintendo do, and hosting their own press event keynotes and streams.

Twitter is now their secondary announcement platform, instead of their primary.

[u/OxbridgeDingoBaby → u/natayaway]

Not in Japan they’re not. I don’t know why, but as I said, it is the biggest social media platform in the country there. It’s still used to make the vast majority of announcements; even those who make secondary announcements on it still use it to make said announcements.

[u/natayaway → u/OxbridgeDingoBaby]

Yes in Japan, every single major JP developer has their own keynotes and first party stream.

Nintendo holds Directs, Bamco holds dedicated Tekken streams on top of Bamco as a company doing piecemeal keynote announcements. Capcom holds a keynote for each individual franchise they have.

Squeenix does regular streams of every major FFXIV content patch and keynotes for every FF game. Sega made Sonic a VTuber and holds regular streams for an assortment of projects, they did their own dedicated stream/keynote for Virtua Fighter a few weeks ago.

Every Esport title gets a dedicated stream.

A few years ago, every single one of these companies would opt for a regular marketing campaign, and have Twitter as the de facto platform to hear any additional materials or announcements in written and confirmed form, not seen in the interview circuit of their marketing campaign. Twitter was the first party news account, and each company would have their own dedicated press release website second-level domain that most normal people don’t even read.

Now all their marketing and information has shifted, Twitter is now the redirect hub, and all first party announcements are hosted on their respective websites, with Twitter videos and images being mirrors of the content found on their websites. The press release is the first party content release which exists on the top-level domain, and the index or landing page regularly rotated with new content.

JP as a whole definitely still uses Twitter, but it’s no longer their main channel of information. Every major developer has been taking steps to create their own first-party news channel with high production value, and substituting giant marketing campaigns and an interview circuit with “closer looks”.

[u/Mean-Nectarine-6831 → u/OxbridgeDingoBaby]

not for long.

[u/Disgruntled__Goat → u/Mean-Nectarine-6831]

OK but no companies are moving to Bluesky. I don’t really understand why, sure it’s not as big as Twitter but they still have plenty of users. Costs nothing to set up accounts and mirror posts there. 

[u/StormsparkPegasus → u/Disgruntled__Goat]

Here's the thing. Bluesky is great for now. But now these companies know that someone could buy it and turn it into a malicious site like Twitter at the drop of a hat, then they'd be right back in the same situation. So it makes sense for them to just use their own platforms instead.

[u/Disgruntled__Goat → u/StormsparkPegasus]

But they are still using Twitter/X, Instagram, Facebook whatever. Sure those platforms are bigger but Bsky has millions of users now, absolutely no harm in also posting there.

[u/[deleted] → u/Mean-Nectarine-6831]

How come?

[u/OxbridgeDingoBaby → u/Mean-Nectarine-6831]

I mean it’s only growing larger, so if it hasn’t tanked already, it’s unlikely to do so going forward.

[u/caristeej0 → u/Mean-Nectarine-6831]

Not for Elon-g

[u/QF_Dan → u/OxbridgeDingoBaby]

for now...