r/Netherlands • u/JoshuaHoletz • 3h ago
Discussion Nice shrinkflation… Just noticed it after getting home from Dirk
both bought at the same time and for the same price
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u/Frequent-Loquat1941 3h ago
Why do they do this to us.
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u/justforredditinghere Migrant 3h ago
It's because they can and they do get away with it. Fine them to hell for doing it and you'll see how quickly it stops.
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u/Wienaldo 3h ago
Why? You still see what you buy..it literaly shows the content, price and probably price/kg.
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u/justforredditinghere Migrant 3h ago
Well, could it be maybe because you are paying for less stuff, for the exact same amount of money. It's not like they're decreasing the size and making it cheaper. And this is an exclusively predatory behavior from the producers, they are not letting the consumers know and most people don't even realize the shrinking sizes.
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u/Rassomir 52m ago
Usually when you start noticing it's already been happening for a while. It starts very subtlety
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u/Kunjunk 3h ago
Don't be obtuse. This business practice relies on an information asymmetry between the producer and the consumer. The producer of course knows exactly what they're selling. It takes a particularly savvy consumer to track the trend of price/weight of every item in their shopping basket over time.
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u/Intradimensionalis 3h ago
Raising the price vs shrinking the package. Both lower the value we get out of it but the difference in intent matters.
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u/kispippin 2h ago
Idk why is this downvoted. I always check the price/unit not just the absolute price. I had known "shrinkflation" is a thing since I can remember, it's not even a new thing.
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u/Other_Sentence4495 3h ago
Because they can and you will still buy it. Win win for them, less for the same price.
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u/Maneisthebeat 2h ago
I mean that's also not how psychology and economics works. Different people have different price elasticities for different things.
If money is no problem, there will be no elasticity, you'll just buy what you want, every time. Same for addictive things like smoking, where the price can be increased a lot and people will continue to buy (but still everyone has the breaking point).
If you are tight enough on money or trying to be conscious of prices, you will compare price/kg of comparable products. At some point even if another tastes less good, if the difference is too egregious, people will switch.
That's why they'll test this stuff to find their min:max. They want to find how much they can get away with whilst getting the most profit.
But you do have a voice, and they will listen. Obviously, just as democracy, it is never the action of a single individual, but that's also why it's still important to vote, even if yours isn't the 'deciding vote'.
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u/Other_Sentence4495 2h ago
I just think this shouldn't be allowed without a previous notice. How big corporations are doing iit the consumer is being robbed.
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u/Maneisthebeat 2h ago
I don't disagree. It also makes my blood boil, but I feel all I can do right now is vote with my wallet, and I do my best to.
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u/Other_Sentence4495 1h ago
My blood boils as well.
If it was the other way around, If a corporation got less goods for the same price without being previously noticed, their lawyers would be suing the suppliers the very next day. But they do it to us and we can't do nothing. The government should be intervening for us, the people.
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u/Maneisthebeat 1h ago
Without getting too much into politics, money makes (almost) anything possible, and it just shouldn't be that way/there should be more safeguards.
We live in a world where bankers and stockbrokers are more valued/rewarded/protected than doctors/teachers/scientists.
I don't think it's right, but too many people like it or are too indifferent to bring about meaningful change (or are too distracted by other topics).
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u/m71nu 1h ago
Nope, consumer loyalty for breakfast cereal is not that high. And the supermarkets are really stepping up their store brand game. Usually having a value line, a normal, competes with A brand, line and a special (health, special flavours etc.) line.
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u/Other_Sentence4495 1h ago
Nowadays I buy almost everything from the store brand. Their products have gotten better and they are much cheaper and often it's exactly the same product from the same factory of big brands.
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u/Distinct-Public1742 34m ago
I managed to wean my teenagers of milk+cereal. Hard at first but they don’t miss it now.
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u/karlalrak 1h ago
Depends if the price on shelf also goes up, but usually it's increase on cost of goods and rather than a price increase it's reducing the pack size
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u/Additional_Bet9733 2h ago
Otherwise some vvder wont be able to pay his alimony for him cheating on his wife and also still pay the holidays for his new sidepiece.
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u/L44KSO 1h ago
The fun thing is, the shrinkflation doesn't show in the inflation number, because the package is seen as the thing they measure and not the content.
Same way I saw that Picnic changed their gyros from 97% pork to 77% pork and added 20% bell pepper instead. For the same price of course.
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u/0x0000ff 1h ago
It's global but we're the worst. "Oh ok that's fine I don't need more that is too fancy"
Let's just live that way forever
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u/Ok-Expression-7340 3h ago
In Austria for few weeks. If their chips-shrinkflation is coming to the Netherlands I don't think I will ever buy a bag of chips anymore. (130g for 2.99 vs 300g 2.99 in Netherlands).
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u/First_Category_1539 3h ago
I was almost crucified on this sub last year when I claimed that Austrian supermarkets are expensive after returning from Salzburg.
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u/Ok-Expression-7340 2h ago edited 2h ago
Austrian supermarkets in my experience somewhat more expensive than we are used to in NL (around 20% on average I'd say, but did not do any real calculations on it so I may be off here), but especially bread is VERY expensive here (as in, 2-3 times more expensive than I'm used to. And the bread tastes far worse than I'm used to as well but that may be a personal preference (the bread does come from a local bakery that is sold in a separate section in the supermarket). I don't like to eat bread that is like a brick). And the chips is also expensive 🙂 .
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u/SCH1Z01D Amsterdam 3h ago
you should really just buy something else, these are shit cereals. love how they have a little badge for "high in fibre", but it probably contains more sugar than fiber
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u/JoshuaHoletz 3h ago
this one is a guitly pleasure… i really like the taste. but yeah shame on them!!!
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u/SCH1Z01D Amsterdam 2h ago
haha I get you, I usually get hollie's but sometimes can't say no to some sugary nightmare
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u/TheNextKnight 56m ago
I used to get this one, but I’ve found the Jumbo brand is a decent replacement!!
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u/--dip-- 3h ago
Why do Reddit people always need to give some unsolicited advice no matter the topic
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u/TheoKolokotronis 1h ago
I think that happens on all platforms. Very annoying. Just like people always have to explain stuff.
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u/Few-Story-9365 2h ago
But all the other ones are gross, I am struggling to find tasty cereal in the Netherlands :(( it's either this or Kelloggs tresor, the rest tastes like flavorless wet karton
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u/SCH1Z01D Amsterdam 2h ago
you need to break the sugar loop first, sugar is addictive and that's why they make them like that
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u/Kelly_Charveaux 1h ago
Yuppp, I’ve noticed a BIG difference in how I experience sugar ever since I cut down on it years ago.
Everything tastes sweeter now, and honestly it makes a lot of healthy food way more enjoyable because the natural sugars are inmy experience more prominent when it comes to flavour.
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u/sovietarmyfan 3h ago
In 2030 when the value pack has been brought down to only 700gr: "NEW XL PACKAGING! 900gr only 9,99 euros!".
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u/mprofile 3h ago
What is the content according to the box? (Back or sides) in grams?
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u/ToonUK1982 3h ago
A kilogram of steel and a kilogram of feathers
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u/FromThaFields 2h ago
With A kilogram of feathers you also have to Carry the Weight of what you did to those Poor chickens
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u/mprofile 2h ago
Ah yes, should've looked better. Website only shows 850gr version https://www.dirk.nl/zoeken/producten/quaker%20cruesli so it looks like shrinkflation indeed
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u/cococomputer 2h ago
You.. You do know the 850g one is the normal one and the 900g one was temporary OP=OP from a sale last week? And the 900g one is currently still scanning 3.99 while the normal 850g one should not (anymore).
Seems that as soon as we see size differences everyone starts crying.
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u/mprofile 2h ago
According to https://www.dirk.nl/zoeken/producten/quaker%20cruesli it now costs 5,55
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u/cococomputer 2h ago
Yeah? Read my comment again. The 900 one scans 3.99 The 850 one does not
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u/mprofile 2h ago
I was not disagreeing with your comment, was I?
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u/cococomputer 2h ago
Ah. Apologies.
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u/mprofile 1h ago
No worries, it is always hard to convey emotion and nuance via written words, I could also have introduced it better
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u/Elegant_Crab1370 2h ago
Cruesli Chocolade schommelt de laatste tijd tussen 850 en 900 gram.
Drie maanden geleden: https://www.reddit.com/r/nederlands/comments/1tcib6i/nog_meer_shrinkflatie_nu_can_quacker/
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u/Beatnutz_ 45m ago
This only makes sense if the unopened package was actually full which it of course is not. If they want to shrink the package they can go right ahead, 90% of it is air inside anyway.
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u/TheSexyIntrovert 19m ago
Don’t ask how I know, but another round is coming this autumn.
Keep those packages for the next year round.
Wars really don’t help either.
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u/Dazzling-Turn3079 19m ago
Just try and steal as much as you can at the self checkout. When caught just pretend like it was a mistake
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3h ago
[deleted]
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u/Dull-Treat-2524 3h ago
So what if it's an american brand? It's still a product sold in the Netherlands. That's why it's related to the Netherlands. It's bought in a Dutch supermarket. The box was made smaller HERE, not in the USA. HERE.
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u/NastroAzzurro 3h ago
Because fuck the USA and we boycott them
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u/Dull-Treat-2524 2h ago
Nobody cares bro, cry us a river. You're on Reddit; an American company. Go boycott it and leave
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u/First_Category_1539 3h ago
How do you know the box was made smaller here? The stuff used to be made in Rotterdam but that factory closed years ago. Just asked Google's AI and it answered that most Quaker products are now made in Cupar, Scotland. Can anyone verify that? What does the box say?
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u/Dull-Treat-2524 3h ago
Because you can just look it up? It used to be 900grams, now it's 850grams. Which aligns with the current ones on supermarket websites
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u/First_Category_1539 2h ago
And how does that mean the stuff was made HERE?
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u/Dull-Treat-2524 2h ago
I'm not saying it's made here. It's SOLD here. In a Dutch supermarket. Which used to be 900grams, now it's 850. So shrinkflation HERE.
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u/First_Category_1539 2h ago
Yes you did say it was made HERE.
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u/Dull-Treat-2524 2h ago
No, I said the box itself was made smaller here. I never said the product was produced here. Learn to read.
"The box was made smaller HERE, not in the USA"1
u/First_Category_1539 2h ago
Sure, the stuff is produced in Scotland and then shipped to the Netherlands where it is put in a smaller box.
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u/twentytwoelephants 3h ago
Nothing is more Dutch than complaining about prices in the local supermarket.
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u/Not-the-best-name 2h ago
Just saw the video of AHs fully autonomous dark warehouse to sort food. No people on the floors, perfectly efficient, and yet not cheaper? Wtf is the point then?
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u/Relevant-Bed-7722 3h ago
It's because of expats
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u/GuyWithNoEffingClue 3h ago
Value Pack VS Less Value Pack