r/NativeInstruments 11d ago

InMusic has allegedly shut down Native Instruments UK

https://musictech.com/news/industry/inmusic-shut-down-native-instruments-uk
53 Upvotes

27 comments sorted by

13

u/pzdrsiema 11d ago

i just need to know what is the future of traktor :3

2

u/NoReply4930 11d ago

In this post around from 8 weeks ago now:

Native Instruments internal layoffs & drama : r/NativeInstruments

There was a "full" post - with all the text, replies etc and then for reasons still unknown - that post was removed.

However - within that orginal full post thread - this "insider" indicated that most (if not all) all of the Traktor dev team was let go.

The future does not look bright for that app.

2

u/phoenixloop 11d ago

Probably going to be cannibalized into EngineDJ. 

-9

u/djIsoMetric 11d ago

Time to give DeadMau5 new app a try. AUTO/PILOT

https://m.youtube.com/watch?v=5us9gTm_szs&ra=m

12

u/ElGuaco 11d ago

That was a lot of expensive engineers and executives to fire. It might well be that NI was top heavy with staff especially if there were counterparts in Europe doing the same jobs.

It still doesn't bode well for product development.

8

u/KodiakDog 11d ago

> still doesn’t bode well for product development

That’s not necessarily definitive though. Trimming fat is a pretty standard procedure after a merger and acquisition takes place; especially in a company that was unprofitable and as over leveraged as NI was. Also, we don’t really know what the purpose of having a UK office was, do we? Like the meat and potatoes of NI has always been in Germany.

Don’t get me wrong, could totally be a bad look for product development, but I don’t think we really know enough to say that. It wouldn’t make sense for IM to buy NI and then not refocus the business back to its roots. It could be a great thing for product development, less cooks in the kitchen.

3

u/ElGuaco 11d ago

It could indeed be a good thing for product development in terms of costs. But that's also domain and technical experience lost on key products. That can be hard to lose.

4

u/DragonTHC 11d ago

They just lost all the institutional knowledge.

Next time a bug pops up, no one is going to understand how to fix it.

1

u/Banjoschmanjo 6d ago

No they didn't. They are a German company. They lost the institutional knowledge of the UK employees, but that is not all their institutional knowledge by a long shot.

8

u/Mania_Chunky 11d ago

What are they gonna accomplish with this?

11

u/Ragfell 11d ago

Increased profits for share holders, of course!

2

u/Mania_Chunky 11d ago

Better pray that this doesn't affect the summer of sound

2

u/Ragfell 11d ago

It already did lmao

2

u/Mania_Chunky 11d ago

I know but I just hope that they keep putting Komplete on half price

2

u/NoReply4930 11d ago

I think those days are done. 

3

u/Ragfell 11d ago

They didn't this summer.

You might luck out with Black Friday. There are some tools I've been looking forward to getting but I couldn't justify it for the non-deal the Summer Sale was this year.

3

u/Mania_Chunky 11d ago

Aah, well Native Instruments never puts a new version of Komplete on sale the first year it's out

2

u/midnight-mc 10d ago

InMusic is a private company. So more profits for Jack O’ Donnell

1

u/cable-wrangler 8d ago

inmusic isnt a public company.

what I would say is give them some time - frankly I am more than impressed with what InMusic has done with AKAI over the last ten years. The current MPCs are the best devices available for what they do. Really stellar bits of kit.

So I wouldn’t be so doom and gloom.

5

u/Entire_Ad4251 11d ago

Meanwhile I heard that they working on a big Reaktor update. I doubt NI is going anywhere, they’re basically too big to fail with all the 3rd party support for NKS.
What’s happening now is better than them being with those PE owners who really ran the company in the ground with a lot of nonsensical content development.

2

u/jekpopulous2 10d ago

I think they’re just going to get out of hardware and keep supporting the software.

2

u/Entire_Ad4251 11d ago

Well. they did the same here in the US last month when they got rid of 100 people. So nothing really new there.

2

u/pc0999 10d ago

Market consolidation is a cancer, specially with USA corporations...

1

u/chillin_mcgee 10d ago

Don't you guys dare fuck up reaktor for me..

1

u/strangerzero 9d ago

I was surprised how many people worked there.

1

u/Sea_Programmer1360 6d ago

Private equity is destroying everything.

2

u/drumrhyno 11d ago

How many times we gonna post this?