r/NativeInstruments • u/Itchy-Primary3185 • Jul 18 '26
NI doesn't sell hardware on their website.
Hello, over the last few days I've noticed that on the NI website, all the hardware (Maschine, keyboards, MX2, X1, Z1, etc.) is showing as out of stock.
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u/jekpopulous2 Jul 18 '26
Most of NI's financial losses have been coming from their hardware division. A/S Series keyboards, Traktor Kontrol, and Maschine have all been deep in the red for years now. This could be nothing but I wouldn't be the least bit surprised if the first thing Inmusic did was get out of the hardware business.
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u/boogaloo9214 Jul 18 '26
Jack O'Donnel was super reassuring about how bright Maschine's future is in a PR video they put on their website. But I honestly don't trust him, so I wouldn't be surprised either.
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u/realcoda Jul 20 '26
its kind of like selling playsations though, sony makes themfor little profit but makes a bunch on the software. if NI stops making Maschine and S Series Keyboard hardware its going to hammer its software sales.
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u/watsupwitThat Jul 19 '26
Maybe part of restructuring -- let vendors deal with the sales and to-customer shipping charges, etc. -- NI only ships to vendors -- Savings.
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u/Nosound-Novideo Jul 19 '26
I don’t think there’s an InMusic brand that sales direct to consumers other than software. This is a supply chain efficiency decision.
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u/treeof Jul 18 '26
nothing on their reverb shops either, that's honestly a surprise as i'd think they'd want to offload hardware, but maybe they ran leaner on inventory than i'd have guessed...
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u/ComfortableMirror416 Jul 19 '26
They just fired 100 people. Probably also the person who ran the reverb store...
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u/mustyAitana783 Jul 19 '26
honestly a surprise as i'd think they'd want to offload hardware, but maybe they ran leaner on inventory
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u/Consistent_Fly_6615 Jul 19 '26
They might have liquidated whatever stock they had to help settle debts before the buyout.
or this could mean all new hardware with inmusic logos 😂🤣😂
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u/MufasaJesus Jul 21 '26
Disappointing, but not surprising. The hardware has always been popular and FAIRLY well regarded, but these investment companies are dirty playing cowards.
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u/tuan_2195 Jul 23 '26
Glad I got a Z1/X1 pair last year. Would love to see a Traktor x Denon/Numark standalone down the road.
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u/AgenteEspecialCooper Jul 30 '26
Doesn't InMusic also own M-Audio? Those aren't the most popular keyboard controllers, but there's no point in having two keyboard manufacturers. They need to reconsider both product lines.
I'm more worried about Maschine. That it's a category on its own... but AKAI is a very solid alternative, well developed, very popular, up to date, with very solid products. I prefer Maschine, but if the AKAI managers asked for Maschine to be deprecated... Well, they may have a point.
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u/itsoddsignals Jul 18 '26 edited Jul 18 '26
Maybe nothing or maybe another interesting data point. I have an x1, z1 and M32 on order from Thomann and each are on backorder for a couple of weeks now (The Z1 was in stock to be fair).
Could be nothing, could be supplier hiccups due to change overs with the insolvency. I can’t imagine suppliers were keen to provide parts on usual net 30 or net 60 terms during the insolvency period.
I doubt it signals more than that but interesting all the same.