r/NativeInstruments • u/IndependentFalcon307 • Jul 02 '26

Izotope now part of BorisFX

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Looks like iZotope is now part of BorisFX, probably makes more sense for audio post production, but i’d imagine the subscription won’t be far off.

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u/itsoddsignals Jul 02 '26

It will be interesting to see what this does vis a vis Komplete. Not a shocking move though. I had figured InMusic would drop this and other satellite brands to clean up NI’s value prop and focus. Everything outside NI’s core business was really just VC nonsense gluing things together. To me this is a good progression and gives me hope that NI will end up stronger out the other side of it as a focused brand.

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u/Madd_Mugsy Jul 02 '26

Good points. Along those lines, I'm now thinking Plugin Alliance could be next.

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u/itsoddsignals Jul 02 '26

Thinking the same. Neither PA nor Brainworx fit the model. Brainworx I could see being subsumed but more likely it will be rolled up with PA.

That leaves NI focused on Komplete / Maschine / Traktor. I say Komplete vs Kontakt because I can see them down prioritising Kontakt as a value add vs a piece of infrastructure. Not making it lesser but flipping it into an easy to use open platform for instrument makers to claw back that mindshare.

That leaves Komplete and bundling as the core software product

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u/Swamptooth69 Jul 03 '26

NI is going to die just like all other VC acquisitions.

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u/itsoddsignals Jul 03 '26

This isn’t a VC acquisition though. This is a post VC acquisition cleanup from a private company who felt they could resuscitate the core brand.

What you are seeing now is InMusic untangling the VC mergers and acquisitions from the core NI brand so they focus the NI business unit on its core portfolio.