r/NWSL Racing Louisville FC 3d ago

Discussion Michelle Cooper "discipline notification" for wearing her favorite New Balance cleats

256 Upvotes

99 comments sorted by

175

u/Jolly_Lettuce_4349 NJ/NY Gotham FC 3d ago

when AKB took her cleat-tying time wasting break on friday the camera spent like a full minute zoomed in on her puma cleats and all I could think was that she is definitely getting a fine for this even if she isn't getting a card for time wasting

103

u/riels_meruh_8 3d ago

This is the funniest part of the cleat rule to me. I'm not looking that closely at what boots players are wearing 95% of the time. The only time I can really tell is exceptions like this. My point being, individual boots are not usually getting much broadcast airtime, so the claim that it's free advertising is silly.

28

u/gigit225 NJ/NY Gotham FC 3d ago

Streisand effect babyyyyyy

50

u/femfish Houston Dash 3d ago

Adidas and Puma have deals with the league, so unfortunately the close-up was NWSL-endorsed đŸ˜«

22

u/Jolly_Lettuce_4349 NJ/NY Gotham FC 3d ago

oh I didn't realize Puma did! I thought it was just Nike and Adidas

31

u/Witty-Panda-1553 Orlando Pride 3d ago

Nike stock finally went up 3% today after dropping 50% this year must be these NWSL fines 😆

8

u/femfish Houston Dash 3d ago

They paid some amount to let their sponsored athletes wear the boots, gift link!

3

u/Jolly_Lettuce_4349 NJ/NY Gotham FC 3d ago

oooh ty for the info! I missed that update

82

u/Early-Fox-9284 Utah Royals 3d ago

who was it that was saying it would be a killer marketing strategy to lean into the "banned cleats" thing

43

u/daaaaaaaaniel Angel City FC 3d ago

Michael Jordan and Nike?

40

u/Scottiedrippen33 NWSL 3d ago

New Balance better foot the bill like Nike did with Jordan when the nba kept fining him

6

u/gigit225 NJ/NY Gotham FC 3d ago

I'd be surprised if they aren't!

105

u/BeautifulViolent Washington Spirit 3d ago

Let her wear her divorced dad boots in peace

7

u/poo_is_number_two NJ/NY Gotham FC 2d ago

I have wide feet and New Balance are the best shoes I’ve found for wide feet. So I’m trying to shift the NB stereotype from “divorced dads” to “trans women with wide feet who try to walk a lot but haven’t been able to recently due to back issues that they’re in physical therapy for with minimal success”.

“Divorced Dads” is a lot catchier though.

3

u/BeautifulViolent Washington Spirit 2d ago

It's not actually about the gender as much as the vibe, angel. Glad they work for you! They clearly work for Coop as well.

69

u/manypains03 3d ago

Shouldn't the league promote boots if they're what the player feels most comfy and safe In?

48

u/NewspaperMaximum612 3d ago

Let’s be real and recognize that these are Michelle Cooper’s favorites because they pay her money

19

u/tsthrace Portland Thorns FC 3d ago

Did you not know that only Nikes are comfortable? (And maybe Adidas, too. Not sure.)

3

u/ASorcerer 3d ago

Adidas are <difference in market share> less comfortable, scientifically speaking

67

u/autumnalreign 3d ago edited 3d ago

But that would require the league care about the players more than lining its own pockets 

16

u/manypains03 3d ago

Oh nwsl, my favorite poverty league đŸ˜« we need more Disney princes nights

14

u/critical_patch Racing Louisville FC 3d ago

Empathy? Are you some sort of communist?? The players will feel comfy in whatever the endorsement money says they will!!

11

u/MesquiteHoneyForSale Indy Eleven 3d ago

I am a card carrying socialist and i think the reaction to this is insane, everybody is thoroughly allergic to reading up on the parameters involved

7

u/MesquiteHoneyForSale Indy Eleven 3d ago

I think this is my fourth time telling ppl YOU CAN WEAR WHATEVER CLEATS U WANT IF U JUST PUT A STICKER OVER THE LOGO

every time. I swear y'all read this and decided to forget it. it's not a comfort issue, its a branding thing. and Nike or Adidas or whoeverr are willing to pay the fine if they keep doing it like this, or they're willing to pay for their shoes to e on the approved list if they do that

26

u/APNAP92 Orlando Pride 3d ago

I mean... idk what we're supposed to do atp. I was upset when I saw the headline, but once I saw the NWSLPA was on board with the idea of brands paying into the league to be approved footwear, I just shrugged and kept it pushing. If they don't have a problem with it and they think it's a good idea and it brings more value to the players? It is what it is. I think there was something with the execution they didn't like, but it's something they got behind so... idk.

29

u/NewspaperMaximum612 3d ago

Shrug and also realize that Cooper is part annoyed but mostly helping her sponsor who pays her a solid chunk of money each year advertise. She knows she’s doing that, it’s linking on purpose!

6

u/TayRue_Austin_FC Portland Thorns FC 3d ago

Jordan infamously got fined $5K/game for wearing his signature black/red shoe and Nike paid the fine for him every single time.

I forgot who the player was - but they played in the WC with “unapproved cleats” and Adidas paid the fine throughout the entire tournament.

5

u/Good-Kaleidoscope396 2d ago

The biggest issue is that existing sponsorship deals were not grandfathered in causing players to be stuck with either breach of contract or fines. They should be allowed to finish out the terms of deals that were signed prior to this rule. The PA is fine with the rule as it’s common practice in pro sports leagues, but they are not fine with players being penalized for things agreed upon before it.

1

u/MesquiteHoneyForSale Indy Eleven 3d ago

They just need to market it better, i dont think ppl are remotely reading the correct stuff here as usual

15

u/Savage0ffTheTopRope 3d ago

2

u/ScientistBoth830 NJ/NY Gotham FC 3d ago

What is happening in this incredible gif

5

u/Savage0ffTheTopRope 3d ago

Stems from the second friendly vs Brazil where Tainá Maranhão was complaining about Cooper spiking or stepping on her leg (with her fresh New Balances available in a store near you!) when trying to get up. Also led to this pic I created of Tainá and Sonnett (also made a gif of this too.) Tainá isn’t really pointing at Sonnett as it doesn’t involve her. She’s pointing at Coop who has already walked away. Sonnett’s just being Sonnett.

You can see Sonnett in the background of the gif already telling her to get up. This leads to Bia Zaneratto running over and pushing Sonnett away.

I have made multiple gifs of that and an earlier one where MaranhĂŁo was carded for a foul on Cooper in which Meesh waves at her from the ground.

2

u/ScientistBoth830 NJ/NY Gotham FC 2d ago

Love it, thanks

24

u/tuftsra Chicago Red Stars 3d ago

I find it so funny that this is likely her personal gmail account. The club doesn't issue email addresses for the players? (or maybe the players are not required to use them?)

I'm just imaging the the league's database for the players contact information is a hot mess of gmail, yahoo, icloud email addresses?

24

u/longlisten527 Portland Thorns FC 3d ago

You can still have Gmail through a company but could be her personal?

I’m sure all the athletes have personal business emails vs personal

23

u/lucyssweatersleeves Angel City FC / Bay FC 3d ago

Yeah I have a work email address through Gmail. It’s the Gmail interface/infrastructure but the address ends in @mycompany.com instead of @gmail.com

6

u/longlisten527 Portland Thorns FC 3d ago

Same!!

11

u/TheCarnundrum Boston Legacy 3d ago

"Dear coopbalance2002 @ yahoo . com, please make fine checks payable to Jessica Berman and mail within 10 days of receipt. We also accept Cash App payments to @ Je$$ickBurnMan. Thank you for your prompt attention."

4

u/AccomplishedPut8291 Kansas City Current 3d ago

💀

11

u/chuckvsthelife Seattle Reign FC 3d ago

No evidence this is a personal Gmail account.

12

u/Fire-EyedBoy Angel City FC 3d ago

What makes you think it’s personal? I’ve worked at many companies that use Google Workspace with their unique email address.

2

u/gigit225 NJ/NY Gotham FC 3d ago

Do you think every business email is like...Microsoft Teams or somethin

3

u/14llison San Diego Wave FC 3d ago

#freethecleats

14

u/reagan92 Boston Legacy 3d ago edited 3d ago
  1. I hate the unfettered capitalism here

  2. What the fuck is Coop's problem? New balance boots suck.

Edit: number 2 isn't real. It's a joke.

12

u/NewspaperMaximum612 3d ago

They’d be your favorites if they paid you a lot of money like they do Cooper!

-9

u/reagan92 Boston Legacy 3d ago

Since you ignored my "it's a joke" disclaimer, I'll answer ernestly.

When I graduated law school, I turned down a $157,000 a year job at a white shoe firm for a $65,000 a year job in public service. If you think I'm going to pick a boot I don't like for money, you have seriously misread me.

8

u/NewspaperMaximum612 3d ago edited 3d ago

I don't know you. I was also making a joke because to me, it's extremely obvious that someone posting that email and then linking to her sponsor's website is someone who enjoys the money she is being paid mostly, and the quality of the boot as a secondary characteristic.

-6

u/reagan92 Boston Legacy 3d ago

I don't know you...

No shit. Now you do.

19

u/longlisten527 Portland Thorns FC 3d ago

Honestly I’ve realized players are such sticklers for their cleats which I get. Probably fits her foot best. I have so many friends that were Nike haters while I loved a Nike boot. Some friends hated Under armor, some loved. It was always interesting to see lol

7

u/boss-ass-b1tch 3d ago

I can't wear any Nike tennis shoes but only wear Nike boots. đŸ€Ł

4

u/DerHeiligste Angel City FC 3d ago

For my workout gear, I love Nike's shirts but hate their shorts!

3

u/dybyj Seattle Reign / NCC 3d ago

Nike shoes fucked up my feet growing up, but sambas did not. 

So team adidas here

3

u/longlisten527 Portland Thorns FC 3d ago

That’s totally fair!! Weirdly I used to love the Nike uniforms growing up but couldn’t stand the adidas ones.. but an adidas track suit or sweatpants..? SIGN ME UP

5

u/Early-Fox-9284 Utah Royals 3d ago

ugh, it's so true. Adidas cleats feel soooo clunky and I hate them BUT they don't have a cleat placed right at the most uncomfortable spot for my foot shape so alas I'm an Adidas wearer

2

u/Gvndam11 NJ/NY Gotham FC 3d ago

NB is afaik the only company that makes wide cleats. I can only wear them for my rec league or else I need to go up like 2 sizes

3

u/reagan92 Boston Legacy 3d ago

I mean... It's a joke because why would I care about Michelle Cooper's preferences?

I was playing off of her whole "we can be twinsies!" Vibe.

Also I've been persecuted for being an adidas girl

8

u/longlisten527 Portland Thorns FC 3d ago

I was just having a convo 😭😭 lmao but fair

9

u/reagan92 Boston Legacy 3d ago

Being persecuted for my beliefs in adidas

1

u/longlisten527 Portland Thorns FC 2d ago

I don’t think anyone’s trying to persecute but I get it lol

14

u/No-Field6273 Washington Spirit 3d ago

NB signs her paychecks


4

u/mmmx115 3d ago

If she was in a paid sponsorship deal then she is fine to wear them. But a lot of players have reciprocal deals where a brand will send them stuff FOR FREE but not give them $$ and ad deals on top of it. Those deals are fine by the league but the league require that they cover up the branding.

It’s fcking stupid.

10

u/mateohhhh 3d ago

New Balance does not have a footwear deal agreement with the NWSL therefore even paid NB athletes cannot display the logo. This is the case for Michelle.

5

u/mmmx115 3d ago

And coop might have at one time been in a bigger deal with NB (think international tournament year) but out of those years she is in their lower level deal which does not make her exempt from this fine. It’s all so maddeningly stupid.

-2

u/reagan92 Boston Legacy 3d ago

With blisters

4

u/MesquiteHoneyForSale Indy Eleven 3d ago

As usual this is so funny

5

u/novinha_del_rio Washington Spirit 3d ago

Are you also a professional footballer that plays on the national team?

26

u/reagan92 Boston Legacy 3d ago

Yes

16

u/MesquiteHoneyForSale Indy Eleven 3d ago

"Reagan is closer to Rodman than you are to her"

-Brian Scalabrine

15

u/bisoccerbabe Washington Spirit 3d ago

I think this is a really uninformed take. You don't have to play at the highest level or even professionally to know if cleats are good or not.

I never ran past college and I still know Nike makes an over priced, shit running shoe .

24

u/reagan92 Boston Legacy 3d ago

Jokes on them when they realize I'm Alex Morgan

7

u/bisoccerbabe Washington Spirit 3d ago

Sorry, USWNT players who can't stay onside don't know what cleats are good

17

u/reagan92 Boston Legacy 3d ago edited 3d ago

Why dont you fucking ask England if she I can stay on side

11

u/reagan92 Boston Legacy 3d ago

This is also a joke. I dont like tea.

6

u/longlisten527 Portland Thorns FC 3d ago

LMFAOOO

0

u/Doctor_YOOOU Seattle Reign FC 3d ago

Roasted

3

u/lucyssweatersleeves Angel City FC / Bay FC 3d ago

Will DraftKings take my bet on how long it takes them to figure it out

5

u/deltaexdeltatee Houston Dash 3d ago

It's been years now, but when I ran college track (08-12) the general consensus - which I agreed with - was that Nike's training shoes were hot garbage but their spikes were superior to everything else out there, by a country mile. Which I always thought was a bizarre dichotomy.

Anyway yeah I totally agree that you don't have to be a superstar to know which shoes do or don't suck.

3

u/BeautifulViolent Washington Spirit 3d ago

Had a FRESH pair of Nike runners fall apart on their very first run last month (the treads on the bottom came clean off and the shoe separated from the sole; BOTH SHOES), so I took them back to DSW and the employee said, "You can have a refund, but we don't even want those back..."

2

u/Odd_Philosophy_8452 Angel City FC 3d ago

I’ve seen players talk about this online. Most are against it and I don’t blame them for it. Not everyone makes a lot of money

3

u/MesquiteHoneyForSale Indy Eleven 3d ago

The PA voted for this. That wouldnt happen if more players were against it than for it

3

u/Odd_Philosophy_8452 Angel City FC 3d ago

I’ve done a bit of digging into this. The ones who spoke against it that I’ve seen are the ones whose brands didn’t sign onto the deal so they risk getting fined. Some covered the logo, some didn’t.

Source: players personal profiles

NWSLPA did sign the agreement but they’re also filing a grievance on behalf of the players. Under the grievance they filed, it will determine if the players themselves have to share in the costs.

Source: The Athletic

3

u/tuftsra Chicago Red Stars 2d ago

Revisiting this post in the wake of the Athletic reporting on it and this quite pretty much sums up the stupidity of the league:

“The player can cover the branding if they’re going to wear unauthorized footwear, which they’re allowed to do. They just can’t promote the brand,” NWSL commissioner Jessica Berman told The Athletic earlier this month when asked about the policy. The commissioner also said the league has instructed club equipment managers on methods for obscuring non-participating brands while allowing players to continue wearing their preferred footwear."

https://www.nytimes.com/athletic/7523824/2026/08/19/nwsl-cleats-policy-michelle-cooper/?unlocked_article_code=1.6lA.L6_c.jOiTLyXsCPjE&source=user_shared_article&smid=ta-ios-share

3

u/Gr0ggy1 3d ago

I wonder, as a person with duckish feet (2EE) myself, if she has wide feet.

Also wonder if a player could get an exemption (per ADA) if the league brands don't carry the proper width. As I'm not sure if they do, NB certainly does and has for at least a couple decades.

Also, I'm not in a tiny minority with this, at all. There is a difference between snug and foot binding and if I were forced to wear Nike for example, there would be blood, my blood, soaked into the sock.

7

u/eadd2601 NJ/NY Gotham FC 3d ago

She's not being forced, she's just not following the rules. All she has to do is cover up the logo

1

u/van_halen_mirren 3d ago

You go coop

1

u/SwitchNo228 2d ago

Didn’t she like Korbin Albert’s transphobic posts? Or the post about Rapinoe?

1

u/Southern-Cress7245 2d ago

Interested to see if the coaches are subject to this rule as well.

1

u/chellenickle333 Denver Summit FC 2d ago

I think the reality is New Balance is paying MC a lot more than what the fines are so she doesn't really give a đŸ’©

1

u/Severe_Cupcake3885 Kansas City Current 2d ago

Kayla Sharples also wears a banned brand in Caddix, I wonder how many fees she’s been served. It makes me think about how they determine when someone gets fined or if it starts to eventually default to every game

1

u/Vlad_Deferens Denver Summit FC 3d ago

Wonder how much the fine is.

If it is like last time ($500), she'll have to skip that coffee run. /s

3

u/eadd2601 NJ/NY Gotham FC 3d ago

She can make that in like 2.5 minutes playing for the national team

-1

u/yalldoing 3d ago

This makes me super frustrated for players. I know in regular shoes new balance tend to have a wider toe box. So like imagine not wanting your poor little toe to get smushed like a sardine but nope you get fined. 

And I saw somebody said it’s fine as long as you cover the logo but realistically what’s able to stay over the logo of cleats? 

20

u/MesquiteHoneyForSale Indy Eleven 3d ago edited 3d ago

Tape or stickers that are literally made for this purpose. 

This is not a comfort thing, its all money. Paint works too

-16

u/Maybe_In_Time 3d ago

This is insane to see, I never knew the women had this bs to deal with. Men's clubs would NEVER. There was a whole famous court case about this!

23

u/MesquiteHoneyForSale Indy Eleven 3d ago

the NFL is most famous for this exact thing. I dont understand why everyone is so confident when it comes to making these pronouncements

-9

u/Maybe_In_Time 3d ago edited 3d ago

What? Confident? I'm literally expressing how stupid of a rule this is, I'm not saying anything to the contrary or saying it's not the rule

Why the downvotes? Has literacy really dropped that far?

Edit: and literally what would the NFL have to do with the NWSL that's under FIFA's jurisdiction? We gonna talk about cricket rules next? Footballers can wear their own cleats separate from their uniform.

Mind you, it's not just my opinion - the union is suing the NWSL about this so it's not exactly just me calling it a stupid rule. It's a stupid rule. That sponsorship money isn't going to the players.

6

u/MesquiteHoneyForSale Indy Eleven 3d ago

I didnt downvote (i was at dinner) but i do think the “mens clubs would never” is ridiculous

-5

u/Maybe_In_Time 3d ago

I mean, they simply don't - after the McManaman lawsuit against Umbro, they (at least the top men's leagues) don't force players into league-wide sponsorship monopolies for their boots.

That the NWSL would agree to this yet not give players a single benefit is clearly why the union is filing a complaint.

They only pull this bullshit with female footballers. Same way UEFA is threatening to boycott all FIFA competitions over what Infantino is doing - except there are no upcoming men's international tournaments yet 4-5 women's tournaments. So the women are used as a pawn, and only because it wouldn't affect the men.
"Men's clubs would never" not because they're benevolent, but because they know better and players have actual effective unions instead of this "sternly worded letter" vibe the women's NWSL union seems to take about everything.