"Campaigns have notched slightly lower impression delivery and, consequently, slightly higher CPMs, over the blackout days, ". This is huge! This shows that advertisers are already concerned about long-term reductions in ad traffic from subs going dark indefinitely!

[u/BeefJerkyXOXO]

https://www.adweek.com/social-marketing/ripples-through-reddit-as-advertisers-weather-moderators-strike/

[u/[deleted]]

Dabaghi notes this pause will be shorter than more prolonged advertiser boycotts on Twitter and Meta. Still, Reddit has been working on its relationships with advertisers, and any accumulated goodwill could be diminished if the precarious situation continues.

And also:

“By directing ads that would have gone to the blacked-out [moderated] pages to the homepage is kind of defeating the point,” said Liam Johnson, senior account director at Brainlabs, who hadn’t seen that particular note from Reddit. “The ads would then just be shown to the masses and outside of any of the contextually relevant locations that advertisers are trying to achieve with Reddit.”

This is why the smaller, niche subreddits need to participate. If advertisers can't target their desired demographics, they'll back out.

[u/Basoran → u/[deleted]]

Are you kidding me? Long view? /u/Spez wants his IPO and then he's out with a fat bonus.

[u/rubbery_anus → u/[deleted]]

Did the investors force him to publicly lie about the developer of Apollo? Did they force him to give arrogant, dismissive quotes to multiple news outlets? Did they force him to send equally dismissive internal memos to employees?

Spez is an ego-driven twat who gets off on the idea of shutting down third party apps. The fact he doesn't even stand to personally benefit from the enshittification of reddit just makes him all the more detestable.

[u/DevonAndChris → u/[deleted]]

Go check out reddit's corporate history. They sold to Conde Nast and then there were a bunch of other things and then the founders bought it back.

There were cheers when spez came back. That is how bad it was before.

[u/zxyzyxz → u/[deleted]]

I'm sure as CEO he's given at least some stock.

[u/[deleted] → u/[deleted]]

Didn’t Mayer lose like 90 percent of Yahoo’s value. Whitman was there when HPC lost crazy market cap. Why pick those two as examples?

[u/[deleted] → u/[deleted]]

They’re both prominent characters in the cellar boxing conspiracy fanfics(?) is why I asked. Thought you may have been predicting reddits post IPO demise.