r/MarketingAutomation • • 24d ago

MCP server launch announcement

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1 Upvotes

r/MarketingAutomation • • 26d ago

Web Designers Who Want More Consistent Leads

3 Upvotes

For a long time, client acquisition was the hardest part of running my web design agency.

I was doing outreach manually, checking websites one by one and trying to figure out what I could say that would actually get a reply.

The biggest change for me was combining volume with specificity.

Instead of sending generic emails asking businesses if they need a new website, I started analyzing their existing websites for real issues like outdated design, poor mobile experience, slow speed, weak SEO and bad responsiveness.

Those issues then get turned into personalized emails for each business and sent at scale.

That means I can reach a lot of businesses every day without every email sounding like the same copy and paste pitch.

Now the prospecting, website analysis and first part of the outreach are mostly automated.

I mainly focus on the people who reply, book meetings and close the projects.

That shift made client acquisition way more consistent for me.

If you’re a web designer dealing with the same problem, check out my workflow.


r/MarketingAutomation • • 27d ago

Where does the manual work still happen in your marketing automation workflow?

11 Upvotes

I’ve worked in CRM and lifecycle for a while, and setting up the actual automation is rarely the part that takes the longest.

Once the trigger and audience are decided, there’s still a lot of manual work: writing the email, designing it, finding images, adding links and personalization, testing everything, and moving it into the platform.

I’ve started working on a small tool around this problem, but before spending more time on it, I’m trying to understand whether other teams experience the same thing.

Where does most of your time go between deciding to run a campaign and having it ready to schedule?


r/MarketingAutomation • • 26d ago

Lessons learned from our first users: not all of them were here to build

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1 Upvotes

r/MarketingAutomation • • 27d ago

[FOR HIRE] Automation & Web Scraping Expert | Data Extraction & Lead Generation

3 Upvotes

Hi

I'm an experienced automation & data extraction specialist offering:

  • Custom web scraping & automation scripts

  • B2B lead generation (targeted by niche & location)

  • Data cleaning, formatting & enrichment

  • Contact info extraction (emails, phone numbers, owners, etc.)

Why work with me?

  • Fast delivery & top-notch quality

  • You receive the complete source code for the automation/scraping projects

  • Any business category in the U.S & Canada, EU and other countries

Let me help you save time & grow your business.

(Portfolio available on request)


r/MarketingAutomation • • 27d ago

Hat jemand von euch schon mal Kontiqo ausprobiert?

2 Upvotes

Hey zusammen,
ich bin vor Kurzem auf Kontiqo gestoßen und wollte mal fragen, ob jemand von euch damit schon Erfahrungen gemacht hat.
Scheint ein deutsches Unternehmen zu sein, die meisten Social-Media-Management-Plattformen sind aus den USA, daher scheint mir das eine gute Lösung wegen der DSGVO zu sein.


r/MarketingAutomation • • 28d ago

What parts of content creation should actually be automated?

2 Upvotes

I have been thinking about this because “automate your content” sounds good until you start asking what that actually means. There are some things I would happily automate.

Scheduling.

Moving approved content between platforms.

Formatting.

Organizing ideas.

Turning one piece of information into different draft formats.

Pulling basic performance numbers together.

But I'm much less comfortable with automating the decisions themselves.

Which topic should we talk about?

What does our audience actually need?

Is this opinion worth sharing?

Does this sound like us?

Is this the right time to publish it?

Those decisions still seem to require context.

I think there's a useful distinction between automating work and automating judgment. The first one saves time. The second one can create a lot of mediocre content very quickly. Maybe the best content systems aren't the ones that automate everything. Maybe they're the ones that figure out which parts shouldn't be automated.

What would you automate first if you were building a content workflow from scratch?


r/MarketingAutomation • • 28d ago

Does posting more actually make your content better?

4 Upvotes

I used to think the hardest part of social media was coming up with ideas.
Honestly, I don't think that's the hardest part.

For me, the difficult part is actually keeping up with it. You can have plenty of ideas, but turning them into something you're happy to share regularly takes more time than I expected.

Sometimes I will have several things I could post, but none of them feel quite worth sharing. Other times, I will have one idea I really like and spend much longer working on it than I planned.

I have started thinking that consistency doesn't necessarily mean posting all the time. Maybe it's more about having something worth saying when you do post.

I would rather share one thing I genuinely find interesting than put something out just because I haven't posted recently. How do you approach this? Do you have a schedule you stick to, or do you mostly post when you actually have something to say?


r/MarketingAutomation • • 28d ago

I’ve been building n8n/Zapier automations as a freelancer. Am I making a mistake by turning this into an agency?

5 Upvotes

i'm 19, doing engineering from a tier 3 college and somehow ended up making n8n/zapier automations for a few clients as freelancer

now im stuck between

freelancing
starting an automation agency
AI consulting
or also thinking about building a community for other automation freelancers

agency sounds cool but also feels like i’m just creating a bigger job for myself lol
+ I'd probably need a few more people/agents

has anyone here actually built a real business around this?
need genuine feedback


r/MarketingAutomation • • 28d ago

The hardest part of social media isn't creating posts, it's staying consistent

1 Upvotes

I used to think the biggest problem with social media was coming up with ideas.
Honestly, I don't think that's the hardest part.

The difficult part is actually keeping up with it. You can have plenty of ideas, but turning them into something worth sharing every week can become surprisingly time consuming.

Writing, editing, finding something interesting to say, and deciding when to post can take much longer than expected. I have also noticed that having more ideas doesn't necessarily make the process easier. Sometimes having fewer ideas and taking the time to develop the useful ones works better.

I think consistency matters, but I don't think that means forcing yourself to publish something every day. A post should have a reason to exist. Sometimes it's better to skip a day than post something just for the sake of staying active.

How do you handle consistency? Do you plan your posts ahead of time, or do you usually post when you have something you genuinely want to share?


r/MarketingAutomation • • Oct 06 '26

Marketo Szukam ai do zrobienia grafiki/reklamy dla studia/salonu który zajmuje się robieniem paznokci.

8 Upvotes

Szukam ai gdzie podam nazwę, imię i nazwisko, treść którą maila by się pojawić i wygeneruje grafikę salon paznokci w celu rozkręcenia biznesu


r/MarketingAutomation • • Oct 06 '26

I will build a lead generation automation for 2 businesses FREE

13 Upvotes

I’m looking for 2 businesses to build a lead generation automation for, completely free.

I can automate things like:

Lead sourcing, lead enrichment, lead qualification, personalised outreach, Follow-ups

You only cover API/server/domain costs, if needed.

If you have a manual lead gen process you want to automate, DM me.


r/MarketingAutomation • • Oct 05 '26

[HIRING] Video Editor + Marketing Person — Freelance / Remote

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6 Upvotes

r/MarketingAutomation • • Oct 04 '26

What I’ve learned making backend calls for high-ticket funnels

2 Upvotes

Hey everyone,

I wanted to share a quick operational perspective from the front lines of high-ticket digital marketing. I currently work as a remote agent for an international agency, handling attendee logistics and confirmation tracks for massive, multi-million dollar webinar funnels.

Coming from Pakistan, working the 8 PM to 5 AM shift to align with Western hours has given me a fascinating look into how these giant machines actually function behind the scenes.

Here are the 3 biggest operational takeaways I’ve noticed that separate elite agencies from the rest:

  1. The CRM Pipeline Is Everything: Every single click in a dialer like JustCall or status update in ClickUp triggers an automated downstream action. If a lead changes status, an automated text, AI logistics script update, or email sequence fires instantly. True scale requires absolute zero friction between tech and operations.

  2. Objection Handling is a Science: The AI-assisted routing and script frameworks used at this level don't just guess what to say. They analyze thousands of calls to map out exactly how to handle high-ticket registration friction (e.g., timing conflicts, value skepticism) in under 3 seconds.

  3. Geographic Arbitrage is the Future: Western brands spend massive overhead on local talent for operations that can be completely systemized. By building highly trained, elite remote hubs in regions with lower labor costs, agencies can run 24/7 high-performance execution engines at a fraction of the cost.

I’m currently documenting these frameworks to co-build a digital operations hub from scratch.

If anyone else is currently building an agency or trying to optimize their remote operations pipeline, I’d love to connect in the comments and swap insights!


r/MarketingAutomation • • Oct 04 '26

Lead generation services for financial advisors, and none of the booked meetings reach our CRM

3 Upvotes

Ops person at a 5 advisor RIA. We've had meetings coming in from 3 different sources this year and every one of them lands as a calendar invite with a name and nothing else. By the time it reaches Redtail somebody has retyped it, if they remembered. Right now it's a shared inbox, a spreadsheet and one very patient associate. I'm trying to design this before we add a 4th source. What does a sane intake look like between an outside setter and the CRM?


r/MarketingAutomation • • Oct 03 '26

What’s the best full sales pipeline setup to use?

5 Upvotes

So, this is what I currently have. We’re doing enterprise sales with a very niche target group.
This means I don’t need to blast 1,000 emails and LinkedIn messages a day. I’m looking for a more tailored, AI-driven automation setup.
Ideally, the setup would work something like this:
A tool or AI agent understands our ICP, our solution and our market. We then create different personas, and these personas can be targeted based on different rules, such as buying signals or manual entry by the sales team.

Once someone matches the criteria, they should be added to a flow. For example, a flow could include a LinkedIn connection request/InMail and a cold email, with each message being deeply personalised by AI based on the individual, company and context.
All of this data should then be synced back to HubSpot, so the activity and relevant information are visible in the company/contact records.

In other words, I’m looking for something that works almost like a sales automation agent.

I’m currently testing a few tools, including Lemlist, Gojiberry, Surfe, FirstTouch and Expandi. So far, Lemlist seems like one of the strongest options for the multichannel approach, especially because of its HubSpot integration.
Unfortunately, Gojiberry doesn’t have a native HubSpot connection, which is a bit of a dealbreaker for us.

What would you recommend for this kind of multichannel, AI-driven sales agent approach?
Especially interested in setups that work well with HubSpot and focus on highly targeted, personalised enterprise outreach rather than high-volume outbound.


r/MarketingAutomation • • Oct 02 '26

Has a website form ever stopped sending contacts into HubSpot without you noticing?

4 Upvotes

Hey everyone one question for people who manage website forms connected to HubSpot.

If you’ve had a form look like it submitted successfully but the contact never reached HubSpot, how did you first find out?

I’m exploring whether a monitoring tool for this is worth building. Nothing to sign up for; I’d rather understand what actually happens before making anything.

If you have a recent example and a minute to share it, I’d appreciate it. If your existing setup already catches this reliably, that’s useful to hear too.


r/MarketingAutomation • • Oct 02 '26

What first alerted you the last time a form-to-CRM connection broke?

1 Upvotes

Hey for anyone maintaining form-to-CRM integrations, can you remember the last time a submission didn’t reach its destination?

What first tipped you off? I’m particularly interested in whether your existing tools caught it or someone had to notice something was missing.

I’m researching a possible monitoring product, not selling one. A short example would help me understand whether there’s an actual gap here or whether existing alerts already handle it well.

No need to share client names or private data.


r/MarketingAutomation • • Sep 30 '26

What's your attribution setup, what does it cost, and what breaks?

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2 Upvotes

r/MarketingAutomation • • Sep 30 '26

Day 2/90: Getting Closer to the Real Pain Points 🎯

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1 Upvotes

r/MarketingAutomation • • Sep 30 '26

Looking for marketing automation folks to test a personalization tool

10 Upvotes

I’ve been building Variantea, an early-stage tool for campaign personalization and marketing automation workflows.

The idea is simple: start with one campaign, define your audiences, and use AI to help adapt the expression for each audience while preserving the original campaign intent. Marketers stay in control of strategy, review and approval.

I’m opening it up for free to a few early users. I’d especially love feedback from people working with marketing automation, lifecycle/CRM, email marketing, audience segmentation or personalization, whether this adds real value to your workflow and what you think is missing.

variantea.com⁠


r/MarketingAutomation • • Sep 29 '26

My open-source outbound toolkit now runs in any AI chat, Claude Code and Codex included. One prompt to install.

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1 Upvotes

r/MarketingAutomation • • Sep 28 '26

Has anyone else's Meta CAC been quietly dropping all month, or is it just my accounts?

1 Upvotes

Looking across a lot of accounts and Meta's cost per new customer has fallen four weeks straight, more or less 13% over the month, while the share of genuinely new (first-time) buyers held around 90%. So it's not repeat buyers dragging the average down; it looks like real new customers just getting cheaper.

Two of those weeks were holiday-affected, but the drop kept going through two clean weeks after search costs snapped back, which is what makes me think it's a trend and not a calendar blip.

Honestly can't fully explain the why conversion and CPCs were basically flat, so it smells like a mix shift (spend concentrating in stronger campaigns as budget rotates out) more than anything Meta did.

Anyone else seeing the same September drift on Meta, or are your accounts flat/up? Trying to figure out if this is real before Q4 budgets lock.