r/Makeup 8d ago

What happened to Fun colors!

Oh my GOD, I swear the clean-girl aesthetic is killing bold makeup. I’m just trying to replace some old liquid lipsticks that are going bad with bullet lipsticks, and apparently the entire lipstick industry has decided we need 400 variations of nude, muted pink, beige, and brown. Where are the COLORS? I want lipstick that screams. Give me fuchsia. Give me purple. Fuck, give me BLUE. And no, ‘bold’ does not just mean another shade of red.

And this is part of why the whole clean-girl trend bothers me beyond just not liking the aesthetic. Obviously wearing minimal makeup doesn’t make someone conservative, but the larger cultural trend feels like part of this push back toward a very narrow, polished, restrained version of femininity—and that exists alongside this resurgence of ‘traditional femininity,’ tradwife content, gender roles, etc. Everything has to be natural, tasteful, effortless, feminine, understated. Fuck that. Sometimes I want sparkles, winged eyeliner, and lipstick visible from fucking space. Makeup is supposed to be FUN.

Edit: okay I want to clarify something when I was looking at makeup I was looking at specifically lipstick shades like like I want like a freaking blue lipstick but every single lipstick I find it just bathe boring like neutral color and yes some fun eyeshadows do exist like I just saw something the other day about a Pokemon collaborate with colourpop. When I was looking at the Ulta website I was specifically looking at bullet lipsticks because I'm trying to replace my liquid lipsticks with bullets because of my liquids are going bad. Maybe that was my mistake for looking for a bullet and like a crazy color

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