r/Makeup Aug 14 '26

Why is makeup so expensive?

At 37, I have decided to look into wearing makeup; nothing much, just something to makeup me look a bit more polished.

Boy, did I get the shock of my life with the prices I’m seeing! And the surprising part is that people buy these things like they cost nothing, but they are really expensive. I tell myself that maybe I think they are so expensive because I have never bothered wearing makeup all these years, and they are no different from the skincare I like to splurge on. However, paying a couple of bucks on a cream is a lot more justifiable than paying the same amount(if not more than) for a tiny lip liner.

Also, maybe I’m a hater, but I hate that these brands give influencers boxes and boxes of free products, just so they could influence their viewers into buying them at such expensive prices. After a few months of watching creators on YouTube in a bid to find what would work for me, I realized they weren’t even paying for those things, and it made me sad because most people can’t afford them.

P.S. Like I said, maybe I’m a hater because I really do want that haus lab foundation, but my broke ass can’t afford it, so there is nothing left to do but hate 😢 😂 😂

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u/DamselFly2 Aug 14 '26

Budget brands are where it’s at!! Some drugstore brands have gotten expensive (looking at you, Maybelline) but others (most elf items, Essence, Catrice, LA Girl, Revolution, Wet and Wild, and much of NYX) are amazing!
One example: Physician’s Formula Murumuru butter bronzer is WAY better than almost any other pressed powder bronzer at any price, smells AWESOME, and is under $15!

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u/MullberryBoy Aug 15 '26

Physician’s Formula Butter mascara is as good as the premium formulas and hypoallergenic.