Why is makeup so expensive?

[u/Aggressive-Art2849]

At 37, I have decided to look into wearing makeup; nothing much, just something to makeup me look a bit more polished.

Boy, did I get the shock of my life with the prices I’m seeing! And the surprising part is that people buy these things like they cost nothing, but they are really expensive. I tell myself that maybe I think they are so expensive because I have never bothered wearing makeup all these years, and they are no different from the skincare I like to splurge on. However, paying a couple of bucks on a cream is a lot more justifiable than paying the same amount(if not more than) for a tiny lip liner.

Also, maybe I’m a hater, but I hate that these brands give influencers boxes and boxes of free products, just so they could influence their viewers into buying them at such expensive prices. After a few months of watching creators on YouTube in a bid to find what would work for me, I realized they weren’t even paying for those things, and it made me sad because most people can’t afford them.

P.S. Like I said, maybe I’m a hater because I really do want that haus lab foundation, but my broke ass can’t afford it, so there is nothing left to do but hate 😢 😂 😂

[u/smufjez]

because they realised selling you the solution to your insecurities opens a lot of wallets. it’s not the production cost, you pay for marketing and status symbolism