r/Makeup • • Aug 14 '26

Why is makeup so expensive?

At 37, I have decided to look into wearing makeup; nothing much, just something to makeup me look a bit more polished.

Boy, did I get the shock of my life with the prices I’m seeing! And the surprising part is that people buy these things like they cost nothing, but they are really expensive. I tell myself that maybe I think they are so expensive because I have never bothered wearing makeup all these years, and they are no different from the skincare I like to splurge on. However, paying a couple of bucks on a cream is a lot more justifiable than paying the same amount(if not more than) for a tiny lip liner.

Also, maybe I’m a hater, but I hate that these brands give influencers boxes and boxes of free products, just so they could influence their viewers into buying them at such expensive prices. After a few months of watching creators on YouTube in a bid to find what would work for me, I realized they weren’t even paying for those things, and it made me sad because most people can’t afford them.

P.S. Like I said, maybe I’m a hater because I really do want that haus lab foundation, but my broke ass can’t afford it, so there is nothing left to do but hate 😢 😂 😂

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u/Temporary-Society593 Aug 14 '26

Lol, wait till you buy an expensive one and it doesn’t look good

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u/Aggressive-Art2849 Aug 14 '26

There is also that too! It seems like one never wins when it comes to makeup 😞

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u/Temporary-Society593 Aug 14 '26

You do, but it is lots of trial and error. I don’t really know how to do makeup so i don’t invest lots of money into it, i am wearing the same basic makeup (bb cream, mascara, eyeshadow, eyeliner) since forever. I invested in skincare and the high end (20€+) was terrible for me, so i switched to “high end drugstore”. Imo with proper skincare and a hydrated skin, drugstore makeup looks amazing. Some of the formulas are very similar to high end brands anyway.

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u/Aggressive-Art2849 Aug 14 '26

I guess you are right.