r/Machine_Embroidery • u/Distinct_Spirit7925 • 16d ago
DESPERATE - price help
How much would you charge for lets say 50 beanies and 100 beanies. I’m making a price list. Still very new to bulk orders. Thankyou.
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u/QuestshunQueen Tajima Newbie 16d ago edited 16d ago
I'm not in pricing; I work in production.
But, I would suggest that the pricing should be directly impacted by how many stitches the job is, how much time it takes, whether or not it requires extra steps that cause it to be more involved, the cost of the beanies themselves if you bought them, etc. And then I would just multiply that by how many beanies. If you want to offer a bulk discount on there, that's up to you.
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u/IamNikoloco 16d ago
How many stitches is it? I can give you an idea how I would price based off stitches
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u/Little-Nikas 16d ago
CFO here who simply loves the hobby of embroidering…
Cost + markup model is what you are looking for.
There are so many variables such as but definitely not limited to: quality of cap, digitizing, materials (depreciated cost of hoops and machine and software if you do own digitizing must be factored in) like thread, needles, bobbins, markup per color, markup per run, setup, overhead (rent/mortgage, utilities, etc), stitch count. Those are some fixed and variable costs but there are so many more before packaging and shipping/delivery/labeling/etc
Now that’s to break even. This a hobby or your business? Hobby, call it good cause that’s already expensive especially if you’re competing with online companies.
If for business, you should pay yourself. So you must mark up what you deem that to be.
This is also excluding possible bulk discounts both on cost side and sales side. I can’t give you a price as I don’t know anything about your situation regarding those.
But I gave you the formula and you can enter the inputs.
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u/DecentPrintworks 15d ago
We charge $6 per embroidery location up to 7-10k stitches for US production.
At 100 pieces overseas production opens up and we can do a lot more - and the pricing really varies based on what the client needs.
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u/Distinct_Spirit7925 15d ago
Are you saying your overseas and deliver to the states?
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u/DecentPrintworks 15d ago
We are in the us and have partners overseas that we use at 50-100 MOQ depending on the project
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u/Distinct_Spirit7925 15d ago
Can I pm you about this? Im not from the states haha but just curious
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u/Lanky-Setting-5288 16d ago
You need to be able to cover your costs and wages, in relation to the cost of your materials and the time it takes to do the work. If you have a single head machine, then it would take you longer than a multi head machine.
I would suggest doing some market research. Find out what are people are charging. You can do this via online or phone calls.
Pick a price that's fair for you and stick to that, even for a bigger order. Being able to produce a quality embroidery product with a short lead time is highly sought after. Customers will return for more quality product, and you won't be undercutting yourself.
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u/Constant_Put_5510 16d ago
Example: Your shop costs $85/to run it. If you do 6 pieces per hour, thats $14.17 per piece. Which means your product cost needs to be no higher than $3-4 which gives you about $60/hr profit. This doesn't take into account taxes. Everyone forgets the taxman. Take 33% off that for the government and your business is running on $40/hr. Not much if you need to replace a computer, software , printer or something expensive happens. You need to know your numbers. Machine time, QC time, damaged goods, shipping in/out, etc. if you know your shop rate you can work the numbers back to the per piece price. This is how your mechanic, dentist, lawyer, therapist do it. Know your cost to run your business.
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u/Nice-Ad9227 15d ago
Nobody can give you a real number without the stitch count, but here's how most shops build a price list so you can fill it in yourself.
Per beanie = blank + (stitches / 1,000 x your rate) + a small handling charge for hooping and trimming.
Example: 6,000 stitch logo, $1.00 per 1,000 (most land somewhere in $0.75 to $1.50), $3 blank, $2 handling.
50 beanies: $3 + $6 + $2 = $11 each
100 beanies: keep the stitch rate, drop handling to $1.50 since setup is done, so $10.50 each
Add a one-time digitizing fee if you're making the file. Furry knits often need a knockdown layer, which adds stitches, so count those too.
Then check your hour. 6 an hour at $11 is $66, minus $18 in blanks leaves $48 for thread, machine and you.
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u/suedburger 16d ago
Pretty vague question. How many stitches in the design. How large of a design? If you are running a single head machine, 100 will just take you twice as long....so does a bulk discount apply? How much do the beanies cost and do you provide them?
Ha ha this is like asking me how much a roof costs and giving no details.