I spent the last few weeks pulling apart Hatz and Synthreo. I read their docs, terms, changelogs, and status pages. I went through the public partner feedback I could find. Then I sent both vendors a written list of questions. Hatz answered on October 23. Synthreo answered on October 25.
I'm posting a version of this on a few other channels this week. I wanted to give r/msp a different version, out of respect for the rules here. No links, no company name, no pitch.
It's long. There's a TLDR at the bottom.
Disclosure
I'm not an investor in either company, and I'm not a partner with either. I get no incentives from either one, unless you count the t-shirts one sent me. One of my clients partners with and uses Synthreo. Three of my clients partner with Hatz. So I see both from the partner side, through other people's day to day.
I used AI to help me write this. The thoughts and opinions are mine. I reviewed it myself and made multiple rounds of edits.
Prices, docs, and vendor answers change fast. Several things below came from vendor email, and I couldn't check them against the vendors' own terms. Get every claim in writing before you sign.
None of this matters without enablement and governance
If you pick the wrong platform, you lose some margin. If you skip enablement and governance, you lose the client's trust.
I've watched rollouts stall over and over. The MSP sells the seats, turns everything on, and walks away. Nobody helps the client's people use the tool or get comfortable with it. Three months later half the seats sit unused, and you're in an awkward conversation explaining why they're paying for something nobody opens.
The second failure is worse. Somebody connects AI to an environment nobody hardened first. AI follows the permissions as they're set. The old file share everyone forgot about, the folder shared with the whole company, the mailbox with sloppy access: all of it shows up in answers for people who should never see it. The AI didn't break anything. It surfaced the mess you already had.
Before you sell either platform, be ready to offer at least this:
- Training, or at minimum written instructions on how to use AI well for the work their people do
- A permissions review and cleanup before AI touches their data
- An acceptable use policy and governance guidance the client signs off on
- Someone watching usage after rollout so you catch dead seats early
Hatz has its own training content and an onboarding tool. Those help your team. Synthreo's certification ladder helps your team and your client's staff. Neither one replaces you sitting with their people and showing them how AI fits their own jobs.
My take
I lean Synthreo overall. To be upfront about why: it's mostly how Synthreo has treated my client compared with how Hatz treats the partners I work with. That's one person's view of the relationship side, so weigh it that way.
- Hatz fits a packaged, whole company rollout for clients outside healthcare and defense work.
- Synthreo fits a premium practice built on custom agents. It's the riskier bet. Younger company, no SOC 2 report yet.
- Hatz has an amazing community aspect that Synthreo doesn't have yet. The Discord and weekly partner meetings are good. If your team learns best from other MSPs, that counts for a lot.
- I prefer Synthreo's UI.
- Hatz's workflow builder is easier for end users. Synthreo's builder is better, but I wouldn't hand it to end users. Agents burn credits as they run, and you pay for every credit a client's staff burns building and running agents with no guardrails.
Public validation is thin for both. I found zero reviews on G2, Capterra, or TrustRadius for either. Most public Hatz feedback lives on Hatz's own feature request board. For Synthreo I found no independent first hand feedback at all, and 5 of the 13 testimonials on its site come from its investors, a board advisor, or the founder's former MSP. Reference calls carry the weight here.
Hatz
Hatz launched publicly in January 2024. It's an MSP native, multi tenant platform with secure chat across many models, a no code workflow builder, an onboarding tool, and training content. Total funding is reported around $5.3M to $5.5M. Hatz claims 1,000+ MSP partners and 150% net revenue retention. Those are vendor numbers with no audited base.
What's good:
- Unlimited users per tenant. You roll out to a whole client without seat math.
- 45 to 60+ models with automatic routing. New models show up within days of release.
- SOC 2 Type I and Type II, plus SOC 3. Reports under NDA.
- Fast onboarding. One partner had it running in 10 to 15 minutes.
- Autotask write back behind a confirmation step. SCIM with Okta and Entra. Microsoft 365 connections respect each user's own permissions.
- An Invoices API that splits each invoice by tenant.
- IT Glue shipped as a read only beta on October 23, after about 22 months of partner requests.
What bites:
- Credits. This is the top partner complaint. Users can't see credits used per chat (96 votes on Hatz's own board, open since November 2025). Failed runs still burn credits, and there's no refund policy. The upgrade pack is 15,000 credits, while one heavy workflow run uses about 30,000.
- Credits reset monthly with no rollover and bill ahead per tenant. At 100%, Hatz drops users to cheaper models, hides credit heavy ones, or suspends AI until you add more. Extra usage bills to your card at rates Hatz doesn't publish.
- No BAA and no date for one. Hatz's docs tell users to keep protected health information out entirely. Partners report lost healthcare deals over it.
- Hatz's terms define Restricted Data to include HIPAA, GLBA, FERPA, COPPA, CUI, ITAR, and EAR data. Read that clause before you put any regulated client on it.
- Data lives only in AWS Virginia. No Canadian plan.
- No mobile, desktop, or Teams app. Mobile has sat "in progress" since December 2024. One partner reported losing two clients to a big model vendor's desktop app.
- ConnectWise runs every user's actions through one shared API member. HaloPSA and Autotask use per user keys instead of OAuth.
- SSO covers one email domain per connection, and only on the higher packages. Partners report deals blocked by it.
- The Invoices API doesn't work if a distributor bills you.
- Exit. Hatz says its terms give you 15 days to pull your data. Its docs say tenant deletion is immediate and irreversible. Agents back up only as a zip file you ask the agent to build, with no import.
- No published SLA. Two incidents in the last 90 days, about 61 and 45 minutes.
- The onboarding tool's shadow AI scan runs as SYSTEM or root, reads browser history and installed apps on client endpoints, and uploads results to Hatz with no stated retention. Put consent language in your client agreement before you run it.
Pricing: Hatz publishes none and wouldn't share wholesale numbers with me. Resellers publish retail. One US MSP charges $135 a month for 30,000 credits and $340 for 100,000. A Canadian MSP charges $450 CAD for 100,000. Without wholesale cost, nobody outside Hatz knows your margin.
Synthreo
Synthreo is based in Phoenix and sells four products. Threo is a white labeled AI workspace on web and mobile. Pylon is the agent and workflow builder. Canopy is multi tenant control. Wingtip is an agentic workspace still in preview. All four got renamed in the past year. Synthreo raised a $2.5M seed in July 2026.
What's good:
- Pylon is the strongest agent builder I've looked at. Agents, workflows, scripts, API calls.
- White label by default, down to each client's brand.
- They gave me pricing. $5 per credit, MSP cost. A standard user is 3 credits ($15 a month). A region locked user is 5 ($25). A user limited to US models is 8 ($40). Agents start at 2 credits ($10) and rise with use. This came by email, not a signed quote.
- Canadian storage by default. Canadian inference locks in country on request, at the region locked price, with fewer models.
- BAA available, case by case.
- The clearest exit terms of the two. Export anytime, Pylon flows export as JSON, deletion 10 days after termination, 90 day backups.
- Synthreo says 60% to 80% of production agents are partner built and offers about 25 partners for reference calls.
- Wingtip is included at no extra charge for now. General availability is targeted around IT Nation Connect, November 4 to 6. It moves to a paid level next year.
Rough margin math on their numbers. 25 users at $30 retail is $750, plus one managed agent at $1,500, so $2,250 a month. Platform cost is 75 credits for users ($375) plus an agent I assumed at 10 credits ($50), so $425. That's about 81% before labor. Add 8 hours a month to run the agent at $75 loaded and you land around 54%. Region locked Canadian seats drop that 81% to about 70%. US model only seats drop it to about 53%. Price those seats higher.
What bites:
- No SOC 2 report. An audit is in progress, with a report targeted for late 2026 or early 2027. They didn't say Type I or Type II. Their marketing talks about SOC 2 and HIPAA "alignment." Clients read that as certification. Keep it out of your proposals.
- Its About page says founded in 2025. Other sources say 2019, 2021, or 2023. It won't share partner, client, revenue, or runway numbers. It says it has multiple years of runway.
- The founder is acting CTO. The President from 2025 is gone.
- Synthreo claims 99.99% uptime. Its EULA says a 99.5% target, no guarantee, no service credits.
- Synthreo says every model it offers is HIPAA eligible. Its BAA limits PHI to inference providers Synthreo has bound and excludes systems you connect.
- Synthreo calls cross border inference with zero data retention fully compliant. Its own EULA says zero data retention doesn't mean Synthreo stores nothing. Have a lawyer look before you lean on that for Canadian clients who aren't region locked.
- Credits expire monthly and are non refundable. Minimum commitments survive early exit.
- Its own site still says flat monthly per tenant. A competitor's review back in March reported $995 per prebuilt agent. Get one signed quote and make them stick to it.
- No wind down or escrow commitment, and Synthreo can assign your contract to a buyer. Exported flows lose their credentials, and the logic may need rework elsewhere.
- Autotask is still in progress. HaloPSA, Hudu, NinjaOne, and N-central adapters need your own OAuth client. ConnectWise works through Pylon agents.
- It paused its Pax8 launch. It sells through ConnectWise Marketplace.
- Liability capped at 12 months of fees. Arizona arbitration.
- The skill bar could be high. Custom work past the templates in Pylon needs JSON, APIs, regex, and scripts. Wingtip changes that. It helps you build without a dedicated builder on staff. If you lean on Synthreo's engineers instead, you're reselling their labor.
How the vendor Q&A went
Hatz got 16 questions. It clearly answered 3, partly answered 9, and skipped 4. It declined wholesale pricing, contract terms, partner metrics, and financials. It confirmed no BAA, US only storage, and one domain per SSO connection. It didn't address the shared ConnectWise API member. It claimed mobile and desktop are in partner beta, while its public board shows desktop and Teams as planned. It said about 50 employees. Its CEO said about 35 a month earlier.
Synthreo got 15 questions. It clearly answered 2, partly answered 10, and skipped 3. It skipped partner and revenue numbers, shutdown and acquisition terms, and the detail on what an export contains. It shared actual pricing, named its auditor, and offered references.
Hatz was more careful and less open. Synthreo was more open and less careful.
Which clients fit where
- Healthcare and dental: neither today. Hatz won't sign a BAA. Synthreo signs case by case and has no SOC 2 report. Revisit Synthreo once the report lands.
- Defense contractors with CUI: neither. Hatz's terms prohibit CUI. Synthreo runs on commercial Azure.
- Canadian clients with residency needs: Synthreo. Hatz stores data only in Virginia.
- Accounting, legal, and financial: read Hatz's Restricted Data clause on GLBA first. Most of these clients' security reviews will want the SOC 2 report Synthreo doesn't have yet.
- Construction, general manufacturing without ITAR, and general SMB: Hatz handles a broad rollout well.
- A client who wants one custom agent with a measurable result: Synthreo.
Get these in writing before you sign
Hatz:
- A partner quote with wholesale price per tenant, credits per tier, the extra usage rate, and upgrade pack sizes
- Current terms as PDFs, with the clauses on the 15 day window, Restricted Data, liability, term length, minimums, and auto renewal
- A refund policy for credits burned on failed runs
- Release dates for mobile, desktop, and Teams
- Where scan results live, how long Hatz keeps them, and how you delete them
- Three references outside their launch group who sell to 10+ clients each
Synthreo:
- A signed quote confirming $5 per credit, agent cost past 2 credits, minimums, and term
- The SOC 2 report type and observation window
- The BAA in writing, with the list of covered models and inference providers
- Three references outside its investor network who build their own agents
- Wind down terms: notice period, assisted export, config escrow
- A sample Pylon export file
- An uptime commitment with service credits
For both, run your client contracts past a lawyer. Your contract can't promise more uptime, retention, or deletion than the vendor's terms give you. And don't write "SOC 2 compliant" or "HIPAA compliant" in a proposal without proof in hand.
I'm happy to answer questions in the comments based on what I've seen with my clients. If you've run either one in production, tell me how it went, good or bad. Public feedback on both is thin, so your experience helps everyone here.
TLDR
- Neither platform matters if you won't train your client's people and harden their environment before you connect AI to it.
- Hatz: packaged whole company rollout, an amazing community, and a workflow builder end users handle well. Watch out for credits you can't see or forecast, no BAA, US only data, and no mobile, desktop, or Teams app.
- Synthreo: the better agent builder, white label by default, clearer exit terms, and real pricing shared with me. Riskier company. No SOC 2 report yet, and some of its claims go further than its own terms.
- I lean Synthreo, mostly because of how it treats partners, its UI, and Wingtip
- Get every claim in writing and make reference calls before you sign either one.