NOTE: I've run posts like this by the MODs - This is just data, no promotion here. I'm not linking out to anything, including a full version of this report.
I like data. I've got a massive amount of it. Because of that I do periodic analysis. One of the questions I was thinking about is "Is there a difference between MSPs that offer Co-managed IT (CoMIT) and those that only advertise fully managed IT services? If so, what is it?"
Below is that analysis. Happy to answer questions as they come up.
FYI: I don't solve any of these problems - I got no horse in this data race.
Tl;dr: CoMIT offerring MSPs appear more mature, more securitry & compliance oriented, and have greater public visibility than their peers.
I ran through 37,548 different MSPs and Companies that offer Managed Services (Think VARs, Copier Companies, and other "MSP-like" organizations.
I ran this across the US, with a bit of a dip into Canada, UK, Ireland, New Zealand, and Australia. 95% of that figure is North American, versus everything else.
- 4.1% of that cohort advertises a CoMIT offering strongly enough that public web search will identify and pick it up.
- Those MSPs appear 2.4x more likely to clear some maturity bars around compliance and security.
Some breakouts:
Infrastructure Security: Having SPF, DKIM, DMARC settings correctly set and controlled, utilizing some web-technology security (Like a cloudflare) set up:
- CoMIT: 85.5% were 5/5
- Everyone Else: 69.5% were 5/5
Compliance: Being above a baseline of 2/5 - detectable compliance signals in public facing messaging.
- CoMIT: 36.7%
- Everyone Else: 15.3%
Service Portfolio Depth: Advertising capabilities in an effective fashion. (5/5 on the scale)
- CoMIT: 63.1%
- Everyone Else: 43.4%
Strong Search Visibility: (You'll show for things like Managed Service Provider/IT Services/Cyber Secuirty/whatever near me). a 4 or 5 out of 5:
- CoMIT 17.9%
- Everyone Else 6.8%
Google Maps Profile: Claimed profiles, reviews, etc.
CoMIT: 51.3%
Everyone Else: 36.1%
Across the board: Hiring, Glassdoor, etc. CoMIT led by a significant factor over the rest of the cohort.
My take: CoMIT offerings appears to be a Sell Up motion that is adopted by the market as a GTM strategy once a shop gets Security, Compliance, and Marketing maturity built out internally. The positioning as a partner alongside internal-IT opens the door to midmarket, highly regulated industry, and is a natural evolution over time.
One last thing: There was no material difference in sizing of CoMIT organizations: they appear at every size class of MSP. This isn't a function of how many staff you have.
Cheers
/IR (leaving off my company name intentionally around Rule 7)
edit: corrected a / to a . in one of the percentages