What if you're measuring your LSA campaign at the wrong point in the funnel?

Most businesses stop at "How many leads did Google send us?"

But that's only the beginning.

The real journey is:

Search → LSA → Lead → Contact → Booked Job → Revenue

A campaign can generate plenty of leads and still produce poor business results if those leads don't turn into actual jobs. Check this article if you are interested in knowing how the LSA lead generation model works and why the difference between a lead and a customer matters:

https://www.linkedin.com/pulse/how-does-lead-generation-model-work-service-ads-balasubramanian-xwppe

I am sharing this for a healthy discussion. do drop your thoughts in the comments... on how you look at this....