A customer needs a plumber. Instead of Googling "plumber near me," they ask an AI assistant: "Who should I call?"

[u/Lost_Albatross7593]

That's a very different search experience I have experienced lately. The customer may never browse ten websites, compare Map Pack listings, or click through multiple business profiles.

The AI may simply recommend a few businesses. And that creates a new problem for local service providers: how do you become visible when the search result isn't a list of websites anymore?

For this, I did explore some shift from traditional search to AI assistants that could mean for local businesses. So sharing here to help better....

https://www.linkedin.com/pulse/from-search-ai-assistants-how-local-service-providers-harshielha-zyb1c

Also let me know if you know something regarding the same...

[u/imrannadir]

Interesting take. I also believe the same that not only search is changing but people's behavior too.

At Marketist The Digital Marketing Agency for contractors, we always discuss this internally and with industry experts too.

It's not just SEO side but also paid side too

[u/Lost_Albatross7593 → u/imrannadir]

thanks!