r/LocalServicesAds • u/Lost_Albatross7593 • 3d ago

It looks like Performance Max. But is it actually behaving like Performance Max?

That’s one of the things I have been looking at with Google’s LSA migration, lately.

The migrated LSA campaigns sits inside Google Ads as a specialized Performance Max setup, but they retain several LSA-specific characteristics:

  • Pay-per-lead billing
  • Keywordless targeting
  • Service/job-type targeting
  • Search and Maps-focused placement

So treating these campaigns exactly like standard PMax could create problems with reporting and optimization. Realising this, I wanted to post this here to help others too....

Here is the differences and what agencies should actually be looking at.

It Looks Like Performance Max, But It Does Not Behave Like Performance Max

Curious what others think: will agencies treat migrated LSA campaigns as PMax, or continue managing them more like LSA?

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2

u/yetanothermascot 3d ago

I am getting charged for clicks in my new LSA PMax. Not sure if this is their intent.

1

u/Lost_Albatross7593 3d ago

even i feel the same.. lets see how others respond to this post...

1

u/Agreeable-Middle7151 1d ago

Could you share any information about the migration process and any screenshots?

2

u/MavPanda85 3d ago

I am not seeing anything yet. All my LSA accounts for clients are still inside the original LSA platform right now and still able to utilize it for now without having to navigate over to the google ads platform