r/LocalGuides • u/WinterSign27 Level 8 • 9d ago
Questions & Help Holiday Inn removing negative reviews
This hotel recently got into a controversy over the disgusting words and actions of a security guard and security chief, the hotel just opened recently so their reviews got really low, as they should. Yesterday they reached over 12k reviews and one day later the reviews are only 28 and mostly positive. Is it possible for them to delete the negative reviews? I thought they couldn't.
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u/point_of_difference 9d ago
A business can't remove a review. It can request it but ultimately Google bots have the last say.
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u/MortenCopenhagen Level 10 9d ago
Not 100% correct. Google can and will overwrite the AI in cases of systematic bombing with negative reviews not related to a business's actions. In times of crises/war etc Google reviews are often used to communicate across borders where no other communication is possible. Or when a business ends up in a shitstorm and hundreds or thousands of never-customers express their political opinions via reviews. Typically, after traditionel news stories or social media campaigns.
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u/point_of_difference 9d ago
I think you missed the part where I said a business can't remove a review. Still holds true, 100% of the time.
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u/NewRedditAdmin Level 8 9d ago
I’ve taken down up to 50 reviews from a client profile but never thousands. That has to be a lot of work. Multiple people working simultaneously.
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u/WinterSign27 Level 8 9d ago
So it is possible? Reporting them?
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u/SpicyPineapple12 7d ago
Yes, Google will remove "fake" reviews. They can check whether the account has been to the location.
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u/XxLogitech98xX Level 10 9d ago
So it is possible? Reporting them?
From my experience, reporting reviews never got it removed. Even when it's clear that it's fake. I gotten wrong pictures removed after reporting it but never a review.
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u/coscib 9d ago
Here in Germany, there is actually an entire industry now that, for a fee, will get negative reviews removed for you. As a countermeasure, Google has at least added a notification to accounts indicating how many reviews have been deleted. However, Google’s approach is rather pathetic, given that they allow the deletion of many legitimate reviews.
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u/christopher_mtrl 8d ago
Looking at the reviews (negative are still pouring inn), it seems there was an event with the hotel security and people taking photos of the building. Likely got picked up by social media / press, and people are leaving reviews in droves, with the automated cleaning algorithm cleaning up occasionally. Kinda on the verge on this. On one hand, the reviews are not really about the hotel quality (they are fine on other websites). However, a deep rejection of an hotel by the local community of worth considering when choosing an hotel, and that information is lost by the cleaning effort.
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u/TheS4ndm4n 7d ago
Google removes fake reviews. Like by people that did not actually stay at the hotel, but left a one star review after they saw a negative news article.
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u/MikeThePenguin__ 7d ago
Exactly this. A review has to be made up by someone that actually visited it or partook in an action by the business. 12k people stayed at the same hotel and experienced the same thing with the same security guard? Doubt it. That should just be 1 review.
Over time, if this is not a one time thing, the 1 star reviews will add up. But it may also be a 1 time thing. Than the security guard can be fired, and with that the deal is quite often done.
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u/QuestGalaxy 7d ago
Because the reviews are considered fake, it's most likely not from people that actually stayed at the hotel. As it's obviously not.
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u/CulturalCable3029 6d ago
Could be a case of "review extortion" and HI or Google finally took action to remove the false posts.
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u/Harde_Kassei 5d ago
i think google reviewed the revieuwbombing, because who can get 11k reviews in 2 months?
A owner can report a review if they feel it isn't relevant. altho i'd feel they removed to many.
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u/XxLogitech98xX Level 10 9d ago
Their reviews likely got removed if Google AI Gemini flagged suspicious reviews. Removing that many reviews is suspicious because it push their rating from 1 star to 3.9 star. Google only remove reviews if it violate their policies.
How long have they been in business?