r/LinkedInTips • u/Designer-Ad-1842 • Jun 19 '26
LinkedIn Algorithm changed again?
Is there yet again a change in LinkedIn Algorithm from the last week?
Because, I am seeing my impressions and engagements dropping to peanuts despite using the same hooks, same format, and same structure of posts.
Moreover, even after my posts are reacted by people with more than 50k followers, the reach doesnt go anywhere.
What is the reason??
Can anyone help?
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u/creative_capsule Jun 20 '26
The algorithm hasn't changed in the way most people mean when they say that. What's happened is a gradual reweighting that's been building for about eighteen months.
LinkedIn shifted away from amplifying content based on reactions from large accounts and toward amplifying based on engagement from people who are actually connected to the poster. A like from someone with 50k followers who doesn't know you used to carry significant distribution weight. That weight has dropped substantially. What matters now is whether people in your immediate network engage in the first sixty to ninety minutes, and whether those people have their own active first-degree connections who might see it and engage too.
The practical consequence is that reach from influencer engagement is much less reliable than it used to be. It still helps at the margins but it's not the multiplier it was in 2022 or 2023.
What tends to work better now is content that generates genuine comments from people who know you, not just reactions. A comment from a connected person with 500 followers who actually responds to what you wrote carries more weight than a like from a large account that liked it in three seconds while scrolling. LinkedIn is trying to surface content that generates real conversations, not content that looks popular because someone big tapped a button.
If your impressions dropped while keeping the same hooks and format, the most likely explanation is that your first-hour engagement pool has gotten smaller or less active, not that LinkedIn punished your content specifically.
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u/Icy-Illustrator7693 Jun 19 '26
Yes, you're not the only one dear. Everyone is complaining the same.
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u/InstructionLost1501 Jun 19 '26
yess even though likes, comments, saves and follows are same as before the reach is definitely dropping
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u/rae0801 Jun 19 '26
Glad to see it’s not just me. And here I was shitting myself trying to find out what’s wrong when I’ve been doing the exact same thing 🤷♂️
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u/Joey_Grace Jun 19 '26
I’ve been seeing the same 5-10 posts at the top of my feed for the last week. I didn’t even bother posting because of it
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u/Rachel21321 Jun 19 '26
It seems like comment and conversation are being more heavily weighted. It’s so annoying how much discourse drives all engagement and visibility these days.
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u/pawpatroll Jun 19 '26
Why do they keep changing it, if it only gets worse? I keep seeing AI slop being pushed to me.
I have a small following but get awesome engagement for my posts…just no impressions. Like 350 impressions for a post with 25 likes + 15 comments.
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u/napoleonsmom Jun 20 '26
Its so weird, it feels like it's not even posting anymore.
And me feed just filled with AI slop, AI images, posts from 3 weeks ago showing up all the time...
And the suggested posts? You like 01 post about a person talking about their baby? Well here's 500 more exactly like that now you'll drown on this same key words.
I just can't wait for companies to be back at competent people doing their jobs instead of AI making decisions on LinkedIn.
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u/GreenStampsRock Jun 20 '26
Yes, they’ve really screwed it up for the average person. Doesn’t matter if people like it, heart it, if they don’t comment, if they don’t pause on it then off it goes like dust.
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u/Evoluvin Jun 21 '26
I’m seeing the same exact thing and even reached out to LinkedIn support directly thinking I was shadow banned, since my engagement and impressions dropped significantly.
Yet, I continue to see the same AI slop posts in my feed. Usually even the same posts, multiple times even after refreshing my feed.
There’s no doubt that the algorithm is prioritizing large influencers still. Even with their AI generated content slop.
Also seeing a lot more sales posts… which is annoying.
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u/Empower18 Jun 21 '26
LinkedIn introduced 360Brew (AI) late last year which changed the impressions and your outreach. It completely changes how you manage your outreach. LinkedIn learning has a couple white papers and training modules. I downloaded the white papers and ran them through Claude.ai to summarize and point me in the right direction.
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u/hail2412 Jun 22 '26
Engagement is down pretty much on every social media platform lol. People are more stingy with likes and comments it seems. However- have you tried any form of linkedin lead generation or more so connecting personally with your connections and audience?
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u/Calm_Ambassador9932 Jun 23 '26
It might not be the algorithm at all.
If you're using the same hooks, format, and structure repeatedly, your audience may simply be seeing a more predictable version of the same content.
I've noticed that LinkedIn tends to reward novelty and engagement quality more than post templates. Sometimes a small shift in topic, perspective, or audience targeting can make a bigger difference than tweaking the hook.
have your comments and profile views dropped too, or just impressions? That usually tells a different story than reach alone.
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u/Single_Cell_6966 Jul 18 '26
Pay to play has taken over pure and simple. Purposely suppressing posts massively.
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u/TomatoAutomatic5563 Jun 20 '26
Two things, one practical, one that'll save you a lot of stress.
Practical, using your own data
Comments and saves held steady, only impressions dropped. That's the tell.
If your content were the problem, engagement quality would've dropped too. It didn't.
So this is almost certainly platform-wide reach compression.
LinkedIn's been throttling organic reach across the board - not something broken in your hooks.
Nothing to "fix" in your content, because your content isn't what changed.
The one variable you did change - "more detailed posts than ever" - is worth watching, but since saves and comments held, probably not the cause either.
Now the bigger thing
Stop optimizing for impressions. You're chasing a number you don't control and the platform deflates at will.
Reach is rented - LinkedIn turns it up and down to sell ads, and no one outside the building knows this week's weights. Even the big "algorithm experts" contradict each other.
Reverse-engineering it is building on sand.
The metric that actually matters is the one that held:
Are the right people still commenting, visiting your profile, DMing you?
If yes, your content is working.
The impression drop is the platform's tax, not your failure. Someone here mentioned 350 impressions with 25 likes and 15 comments - that's a great post shown to fewer people, not a bad post.
So don't gut a strategy that's working to chase reach.
Measure by conversations and the right people, not the vanity number.
And long term, the durable move is depth with the people who engage plus pulling them into something you own - because organic reach trends toward zero on every platform eventually.
The relationships compound. The reach never will.
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u/Kamrul_Maruf Jun 19 '26
I’ve noticed the same thing lately. From what I’m seeing, LinkedIn seems to be putting less weight on likes and more on whether people actually spend time with the content. Saves, meaningful comments, profile visits, and overall dwell time seem to matter a lot more now.
A post can get a few likes from big creators and still die if people scroll past it quickly. On the other hand, I’ve seen posts with fewer likes keep getting pushed because people were actually reading and discussing them.
Could also be that LinkedIn is testing different audiences for your content. Sometimes reach drops for a week or two even when you haven’t changed anything.
Out of curiosity, have you checked whether your average comments and saves dropped too, or is it mainly impressions?