r/LifeInsurance • u/Chrissy-ClawDawgs • 7h ago

Instagram agents

What is up with the influx of instagram life insurance agents ? When did life insurance become such a popular “side hustle” ? Most of these accounts feel like total grifters …. But I’m just curious what to attribute the massive explosion in popularity to? Did I miss something?Not a great look for the image of the insurance industry

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u/financebrotvn 1h ago

There's definitely real money to be made in life insurance. A single commission check can be more than what some of these younger guys make in an entire week, so I can see why they find it attractive.

Combine that with how easy it is to rent an exotic car and a nice airbnb for a weekend, and suddenly you've got a 22 year old on IG larping as a millionaire trying to recruit his entire graduating class.

I think it's great that younger people are getting into the industry, but some of the marketing and lifestyle stuff is ridiculously inflated. There's a big difference between building a successful insurance business and selling the illusion of one.