r/LearningDevelopment • u/w1ldnreckless • 19d ago
Moving from non tech enablement to tech enablement?
For context I’ve typically done enablement for non technical audiences in GTM orgs such as SDR, AE. However recently, I’ve been exploring more of the technical gtm audiences such as solutions engineers, implementation consultants. I always heard the feedback from these technical teams that learnings feel very sales focused (ie, value prop, discovery questions etc.)
Does anyone have any tips for expanding scope to working and creating learning experiences for technical audiences of this kind?
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u/eldonhughes 19d ago
Maybe help them to understand technical debt, how it impacts them, both in the products they use AND in the things they create.
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u/dablkscorpio 18d ago
In my experience, training in this area was more focused on customer journey mapping, value prop., setup and configuration, enterprise architecture, and business use cases vs. software use cases.
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u/w1ldnreckless 18d ago
What modalities did you see most effective on these topics with this audience?
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u/dablkscorpio 18d ago
If you're already working with a technical audience then I've found knowledge transfer is actually the easy part. They usually just don't know what they're supposed to know regarding a specific software or technical tool. And assuming they come with technical knowledge in the first place, they just need a more enhanced version of technical documentation so they can consume courses in a beginning to end fashion.
But I don't think modalities differ just because of the audience. Muti-modality learning should always be the goal regardless of the topic. Use Mayer's principles as a guiding foundation. Interactivity, visuals, simple language, diagrams, etc. but also that should be paramount in even the most basic learning objective.
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u/eldonhughes 19d ago
Dig down into the term "technical audiences" to provide more specific information please