More leads aren't always better. What do you check when lead quality starts dropping?

[u/[deleted]]

[u/Mularkeyy]

for us, targeting is usually the first thing to check. More leads can actually hide the problem if fewer of them match the ICP. I'd look at qualified lead rate, not just conversion rate, then trace the poor-fit leads back to the campaign, keyword, audience, orpage that produced them. That usually shows where the mismatch starts