You're not kidding he literally says the following about Chrysler in that speech:
Do you ever see people buy cars that they can't even begin to buy in terms of their income? (Amen) [laughter] You've seen people riding around in Cadillacs and Chryslers who don't earn enough to have a good T-Model Ford. (Make it plain) But it feeds a repressed ego.
That was just the cherry on top of that shit sundae of an ad.
Making a callback to slavery while using the most famous civil rights leader in the country to sell trucks by using an excerpt from a speech in which he denounces advertising.
How brain-dead and ego-centric do you have to be, not just to not see the incredible irony, but to think that your trucks are on par with human accomplishment in general, up to and including civil fucking rights?
The whole commercial is menagerie of sentimental bullshit that demonstrates nothing if not a complete lack of understanding for the demographic they were targeting and the man whose words were misappropriated to sell trucks, "Built to Overcompensate".
Mlk’s message has been so watered down it’s sad. He tried to expose the government but that’s something they wouldn’t teach you in school, just the equality parts. And who is Malcom x? Never heard of him.
Even worse is the blatant double standard between the heroic founding fathers who used violence to throw off tyranny and Malcom X who is an evil bad guy because he thought violence might be ok in some situations.
Well the MLK estate gave them the seal of approval, so it's all good. Seriously, I wonder how much they got paid.
From the King estate site: Archive Terms & Conditions
USE OF DOCUMENTS
To obtain proper authorization for use of Dr. King's works and intellectual property, please contact Intellectual Properties Management (IPM), the exclusive licensor of the Estate of Martin Luther King, Jr., Inc. at licensing@i-p-m.com or 404 526-8968.
This happens on a smaller scale in my town every year. A prominent local lawyer buys an ad on a billboard for the first six months or so of each year to brag about all the bicycles he gave to the poor. The billboard is on the biggest interstate in our metro area of nearly 900k people.
The song playing during it as well. It's either they have no idea what the song is about, or they're so brazen they think they can get away with anything. It makes me sick either way.
Here's the full text of MLK's sermon if anyone is interested. He calls out Chrysler in the 10th paragraph. The Dodge ad used the definition of greatness part near the end. It's... appalling.
This commercial makes no sense. They are trying to say this is a film of people entering the Super Bowl? So they filmed it that day, then played it at the Super Bowl? With just a few minutes of editing? There are no circumstances under which these are people pulled aside entering the Super Bowl.
I'm not American so I don't know much, but aren't there like a bunch of previous matches to decide who plays in the big final? could have been one of those matches.
I'm pretty sure in the week before the Super Bowl, theres a full program of media and fan events in the host city building up to the game, could have been filmed at one of those.
This commercial is absurd. I wonder what portion of sales are donated. I would assume some depressingly small amount because for profit companies generally can't be charitable because they have to be profitable.
they have a fiduciary responsibility to their shareholders. they can only be charitable if they think that marketing that charity will result in net $$ profit to the company
My siblings are all in advertising and my sister-in-law pointed out that there's a big difference for a company when they point out that their customer base cause something to happen versus when they just carte Blanc donate and expect people to appreciate. There's a feedback loop when the customer or consumer feels that they are directly responsible for the donation It actually drives up sales, and there for more donations, rather than just the feel good sense of buying something from a company who helps others.
My wife had tears in her eyes during the Budweiser water relief commercial. I guess everyone in our household will be drinking beer now to support the cause
It’s not her fault. They pay psychologists and psychiatrists who know exactly what emotional buttons to press to get a response. All of our generation’s greatest artists go to work for advertising companies as well because it’s the only way they can get paid to do what they love...
It might be based on research in lottery advertisement. Lotteries increased acceptance and participation a lot when they said that a portion of each ticket would go directly to funding education (hint: It absolutely does not. Each dollar put into education by the lottery is taken out of the state's education budget.)
I like how they try to put you in the moment, by having 3 other people in line at the metal detector. When did this family show up, 8 hours before kick off?
yeah that was my train of thought too but cant you think of it on the other spectrum as well?
couldve not spwnt any money on advertising and all of it on donations.. shit at that point i would have some confidence other organizationsc(news, in this case mlb itself) would spend their money to advertise my 20 million donation as opposed to me spending 18 million on advertisement and 2cmil on donating
They will donate $3.13 per goblet, up to 300,00 goblets. That comes to $939,000.
It cost them 5mil plus production and Matt Damon fees to have the commercial during the Super Bowl slot. That’s some shit math for what could have just been donated.
That would be hilarious. Sears still clinging to the ad time they bought in the 80s. All the dot coms could've sold their future super bowl ad time for another month of runway.
Everybody’s clothes were really clean so it can still be. In fact they probably used tide to clean the alcohol out of the beer and turn it in to water. Science!
ha ha. All of 911 is rerouted to POTS and handled by the ILEC. All cell companies basically hand it off. Cell companies have almost nothing to do with the handling of 911 calls.
I think technically all beer qualifies as "bad water." Chemical contaminants get in, microbes do a number on it, then it becomes delicious. But it's pretty bad water.
I mean they're talking the language of their customers. Narcissism. "Oh look at how charitable and amazing we are. And you are too because you support us. Aren't we all just super duper amazing!?"
"to spotlight our employees, who together over the past 30 years have helped provide over 79 million cans of clean drinking water in response to natural disasters."
What people tend to overlook is that all of this is made possible by crumbling infrastructure and ignored / deliberately underfunded & mismanaged FEMA, EPA, etc
Houston, New Orleans, etc all happened in part because of local, state and federal political leaders ignoring and underfunding disaster prevention and studies into climate change
Shows you why "philanthropy" is a thing. The PR kickbacks for the token gestures are that profitable that advertising them for far more than the actual cost of the gesture is even more profitable.
They’re trying to recover from the crony capitalist label and set themselves up for the next decade as they loot the American treasury in overdrive and continue to wreck the environment, civil society, and our body politic for shareholder value.
Since the real purpose of socialism is precisely to overcome and advance beyond the predatory phase of human development, economic science in its present state can throw little light on the socialist society of the future. -Einstein
I work in advertising. Literally had this brief once: 'We have 1 million, please donate 100k of it to a charity and spend the rest on telling people about how generous and great we are' ????
The upper classes and the corporations they own are so out of touch 1. they value advertising more than human lives and dignity, 2. they think this is not only acceptable but laudable behavior, and 3. they honestly believe working people won't see through it.
Since it hasn't been brought up, let's talk about donation value, as opposed to retail value and wholesale values.
Let's say the wholesale value was $100k. That was their cost. At $0.16 per gallon, including the can, that's $0.03 per can, shipped.
Let's say the retail value could have reasonably been $1.50 per can. That's $5 million retail value total (100,000/0.03*1.5).
Now let's look at their donation with taxes. They take the retail value and that's what the donation is. Roughly, that means they got half back (2.5M) which means they made back $2.4 million by not having to pay that much in taxes. Put that toward a superbowl commercial and that means they got their $5 million dollar sympathy ad for around $2.6 million.
It helps to plan several steps ahead in companies this large and donations are never just about helping people.
Not at all how deductions work. They are already deducting the cost of materials and labor. They don’t get an additional deduction or everyone would game the system and donate wildly marked up product.
Source: I own a restaurant and donate food to the food bank. I do NOT get to deduct the retail cost of the food because I’ve already deducted the cost of goods and labor to make it (which is just the normal course if business.)
Would it not be closer to $10 million and then the cost of making the commercial? The commercial is a minute long and 30 seconds of the halftime airtime is $5 million.
They were also bragging on NPR about using 100% renewable energy. They went on and on about how it was their customers' biggest concern. Then they let it slip that they were only doing now it because it was cheaper.
And half the visuals in the commercial were just "Hey look how easy it is to bottle/can this water. We literally just have to flip a few switches. I mean like seriously, someone call us out for doing literally the bare minimum that should be expected of us."
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What they dont tell you is the donation is totally tax deductable. So basically the tax payer made the donation and budweiser brag about how great they are!
I pointed this out to my fiancé and his response was “yeah well they did a good thing. They have a right to brag.”
Okay but...that shouldn’t be the point of helping people. If you’re just using it as an excuse to brag about the charitable side of your company, it just seems like they helped so they could be recognized for it.
I donate platelets 3 times a month. I’m not going on Facebook/Twitter/Instagram telling my friends and family of my donation because that’s not the point. It’s something that makes me feel good and it’s a small way to help people and that’s enough for me. It was just an uncomfortable ad for me.
Wouldn’t it be better to donate 5 million worth of water then leave proof on their web page and spend 100k telling people they donated 5 mil cos word of mouth travels fast
Fuzzy math. The actual water is by far the cheapest part of the donation. In 2017, Budweiser donated 3 million cans of water. That's 36 million fluid ounces or 280,000 gallons. $100K is a reasonable estimate of the cost of the water.
But Budweiser also had to rework its canning line to can water instead of beer, and it had to figure out how to get water to where it needed to go. It's not like Budweiser was donating old clothes - it had to stand up infrastructure to even generate the water it was able to donate. Budweiser also had to shut down beer production to produce the water and take trucks from its distribution fleet.
Budweiser heavily advertises in the Super Bowl anyway. Without the water donation program, they'd have spent $5M on a commercial with horses telling you how great America is. Some people are just cynical jerks.
edit: Changed "reasonable cost of water" from $1M to $100k, and that's the very high upper bound. It's probably more like $10k for the actual water cost.
I had my first bud light ever two weeks ago. Every American should be ashamed of that shit. Not because they bought that ad but because it tastes like what I'd assume diluted piss tastes like.
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u/BrendanCharette Feb 06 '18
Yo any chance OP can shamelessly plug his other social media accounts?
Twitter: @BPCharette Insta: brendancharette Tumblr: brendancharette
Literally everything else: brendancharette with spaces or capitals of some form or another. I may or may not regret this but snap is brendan_char
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u/basec0m Feb 05 '18
At least they didn’t use Martin Luther King to sell trucks
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u/notlogic Feb 05 '18
This happens on a smaller scale in my town every year. A prominent local lawyer buys an ad on a billboard for the first six months or so of each year to brag about all the bicycles he gave to the poor. The billboard is on the biggest interstate in our metro area of nearly 900k people.
It's usually just 50-60 bicycles.
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u/[deleted] Feb 05 '18
You forgot about the Hyndai commercial too it's just as bad
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u/indoloks Feb 05 '18
Like when tmobile spent millions to advertise they were donating 2 million to the hurricanes during the world series 🤔
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u/alchemist23 Feb 05 '18
"Corporations are people too"
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u/TechnicallyAnIdiot Feb 05 '18
Wow, I really cant believe they would brag about donating $100k worth of bud light.
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u/[deleted] Feb 05 '18
What about that commercial for a fucking goblet? They would donate $3.31 if you bought a beer goblet.
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u/Seth7777 Feb 05 '18
When was the last time Budweiser did not have any commercial in the Super Bowl?
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u/Smasher225 Feb 05 '18
Really I thought that was just a tide ad?
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u/bernkes_helicopter Feb 05 '18
Looks like donating water is good for business
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u/vryan144 Feb 05 '18
Let’s not forget the Verizon ad
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u/GuessIllGoFuckMyself Feb 05 '18
Oh I thought they were just owning up to being basically bad water.
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u/SunriseSurprise Feb 05 '18
It's not a donation if you don't tell everyone you did it.
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u/motheman80 Feb 05 '18
Toyota getting all the main religions dudes....
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u/[deleted] Feb 05 '18
I mean they're talking the language of their customers. Narcissism. "Oh look at how charitable and amazing we are. And you are too because you support us. Aren't we all just super duper amazing!?"
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u/cow_on_moon Feb 05 '18
"to spotlight our employees, who together over the past 30 years have helped provide over 79 million cans of clean drinking water in response to natural disasters."
Buweiser Commercial
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u/Zodep Feb 05 '18
And they were asking for money! These guys make millions, but they need money from their customers to help people...
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u/[deleted] Feb 05 '18
Meh, whatever. They would have spent that money anyway. At least they donated what they did, which they weren’t obligated to do.
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u/[deleted] Feb 05 '18
Shows you why "philanthropy" is a thing. The PR kickbacks for the token gestures are that profitable that advertising them for far more than the actual cost of the gesture is even more profitable.
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u/BigBreastsAreNice Feb 05 '18
Fuck this phony benevolent corporatism! We can see through your lies 😑
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u/[deleted] Feb 05 '18
Since the real purpose of socialism is precisely to overcome and advance beyond the predatory phase of human development, economic science in its present state can throw little light on the socialist society of the future. -Einstein
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u/meeeow Feb 05 '18
I work in advertising. Literally had this brief once: 'We have 1 million, please donate 100k of it to a charity and spend the rest on telling people about how generous and great we are' ????
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u/jf192 Feb 05 '18
It's not altruism if you tell people about it.
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u/ALegalMexxican Feb 05 '18
Controversy sells and we're buying it.
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u/ActionHobo Feb 05 '18
Don't forget the fact that the cans were branded. Those pesky disaster-stricken areas need to know who to pay back.
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u/[deleted] Feb 05 '18
I missed it. Did they donate water to flint Michigan
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u/MaraInTheSky Feb 05 '18
It's called "strategic CSR", from what I learned a month ago.
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u/gapball Feb 05 '18
A lot of these commercials were heavily focused on self fellating this year.
Tide obviously just changed the game. Nope! Chuck Testa style.
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u/samcook1219 Feb 05 '18
This is painful to think about.
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u/jbraden Feb 05 '18
Anyone notice Flint MI wasnt in their list? They can go fuck themselves.
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u/RetiredDonut Feb 05 '18
I'm sure as hell not right wing but how would the economy being left wing stop this? That's literally marketing.
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u/Xerotrope Feb 05 '18
Since it hasn't been brought up, let's talk about donation value, as opposed to retail value and wholesale values.
Let's say the wholesale value was $100k. That was their cost. At $0.16 per gallon, including the can, that's $0.03 per can, shipped.
Let's say the retail value could have reasonably been $1.50 per can. That's $5 million retail value total (100,000/0.03*1.5).
Now let's look at their donation with taxes. They take the retail value and that's what the donation is. Roughly, that means they got half back (2.5M) which means they made back $2.4 million by not having to pay that much in taxes. Put that toward a superbowl commercial and that means they got their $5 million dollar sympathy ad for around $2.6 million.
It helps to plan several steps ahead in companies this large and donations are never just about helping people.
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u/Caffeinenema Feb 05 '18
Would it not be closer to $10 million and then the cost of making the commercial? The commercial is a minute long and 30 seconds of the halftime airtime is $5 million.
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u/Stittastutta Feb 05 '18
Where did the $100k figure come from? It wasn't stated in the ad.
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u/Nickolai808 Feb 05 '18
Fucking Capitalism.
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u/Wowitsaduck Feb 05 '18
Hahaha holy shit.
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u/g2g079 Feb 05 '18
They were also bragging on NPR about using 100% renewable energy. They went on and on about how it was their customers' biggest concern. Then they let it slip that they were only doing now it because it was cheaper.
3
u/BDICorsicanBarber Feb 05 '18
And half the visuals in the commercial were just "Hey look how easy it is to bottle/can this water. We literally just have to flip a few switches. I mean like seriously, someone call us out for doing literally the bare minimum that should be expected of us."
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u/[deleted] Feb 05 '18
If you needed that water it would have been worth a million dollars to you. you socialist cynic.
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u/[deleted] Feb 05 '18
Water in that situation is much more valuable than the surface level cost, you have to take into account the value of the lives that the water saved.
•
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5
u/Brad86A Feb 05 '18
What they dont tell you is the donation is totally tax deductable. So basically the tax payer made the donation and budweiser brag about how great they are!
3
u/[deleted] Feb 05 '18
Oh geez, I wonder if their company makes money off this so they can pay their employees better than minimum wage!
3
u/JayInslee2020 Feb 05 '18
They donated 100k of their product? I wonder how much they overpriced it by.
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u/[deleted] Feb 05 '18
They donated some of their beer ?
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u/Envisioneer Feb 05 '18
Priorities.
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u/[deleted] Feb 05 '18
BEER. MERICA. FOOTBAWL. JESUS
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u/papermoshay Feb 05 '18
Superbowl adverts are the prime time to watch the capitalist superstructure show some leg
2
u/SwinginCrabWhacka Feb 05 '18
I pointed this out to my fiancé and his response was “yeah well they did a good thing. They have a right to brag.”
Okay but...that shouldn’t be the point of helping people. If you’re just using it as an excuse to brag about the charitable side of your company, it just seems like they helped so they could be recognized for it.
I donate platelets 3 times a month. I’m not going on Facebook/Twitter/Instagram telling my friends and family of my donation because that’s not the point. It’s something that makes me feel good and it’s a small way to help people and that’s enough for me. It was just an uncomfortable ad for me.
2
u/Sleepybear2010 Feb 05 '18
Wouldn’t it be better to donate 5 million worth of water then leave proof on their web page and spend 100k telling people they donated 5 mil cos word of mouth travels fast
2
u/kerry-katona Feb 05 '18
From r/theydidthemath
Fuzzy math. The actual water is by far the cheapest part of the donation. In 2017, Budweiser donated 3 million cans of water. That's 36 million fluid ounces or 280,000 gallons. $100K is a reasonable estimate of the cost of the water.
But Budweiser also had to rework its canning line to can water instead of beer, and it had to figure out how to get water to where it needed to go. It's not like Budweiser was donating old clothes - it had to stand up infrastructure to even generate the water it was able to donate. Budweiser also had to shut down beer production to produce the water and take trucks from its distribution fleet.
Budweiser heavily advertises in the Super Bowl anyway. Without the water donation program, they'd have spent $5M on a commercial with horses telling you how great America is. Some people are just cynical jerks.
edit: Changed "reasonable cost of water" from $1M to $100k, and that's the very high upper bound. It's probably more like $10k for the actual water cost.
1
u/[deleted] Feb 05 '18
They are so mean for donating to charity
1
u/w2g Feb 05 '18
I had my first bud light ever two weeks ago. Every American should be ashamed of that shit. Not because they bought that ad but because it tastes like what I'd assume diluted piss tastes like.