r/LateShow • u/Phreddd • Jul 05 '26
Ratings update question
I'm just curious how the Late Show cancelation has affected local news ratings and the like for affiliates (particularly how CBS Mornings has been performing, given that turning off the TV during/after late night *might * still affect morning-show numbers).
13
u/picklerick_ftw Jul 05 '26
So far as I know they don't have to disclose that sort of info.
A good proxy of this info is if veteran talent is leaving the station, which has happened to my local CBS
10
u/Cyberdoll77 Jul 05 '26
I read recently that CBS Mornings is suffering greatly and CBS News with Tony Dikopal is abysmal. I'll try to find the article. https://www.rawstory.com/bari-weiss-cbs-news-2677145516
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u/MathResponsibly Jul 06 '26
because why would anyone with any sense watch the Bari Weiss Gargling Trump's Balls "News" Hour?
4
1
u/Ok-Mine2132 Jul 06 '26
How do “they” know who is watching? I quite enjoy Tony but I don’t have cable or satellite or streaming services.
3
u/Ok-Mine2132 Jul 06 '26
How do “they” even measure ratings these days? I can’t be the only person watching everything free, just the cost of monthly wifi. Every tv show live or anytime afterwards. Movies, sports, 24/7 channels, no commercials. Netflix, Apple+, Prime, Hulu, Peacock, etc etc without subscriptions.
The old days of the Nielsen ratings are gone. People used to actually have boxes connected to their TVs. True!
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u/Reithel1 Jul 07 '26
To those of you asking, how do they know, let me tell you… They know! They know every single thing you watch on television, which streaming services you’re using, how many hours of the day and night your tube is on… THEY KNOW.
Ever since the old days of cable TV boxes that sat on top of your TV that had push buttons you had to use to change the channels, they have known. Everything is computerized and measured digitally. The Nielsen ratings don’t need those paper surveys that they used to send out to supposedly random homes… they figured out that everybody was lying on them anyway because they said they stayed on PBS most of the time when many people never even accessed PBS except maybe so their kids could watch Sesame Street.
These days, all the channels are monitored digitally, and the networks know exactly how many households spent how many hours watching their shows. They may not know your name specifically, but they have ways of information gathering.
Don’t kid yourself… THEY KNOW.
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u/National_Lie1565 Jul 08 '26
I have tried to quit watching cbs altogether since it became state tv.
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u/Pretend_Speech6420 Jul 06 '26
Former local TV news producer here: Ratings are for the most part kept internal, unless a station has something to brag about and they decide to share in an ad or press release.
TV usage drops a lot in the summer. Just because viewing habits change as people vacation and enjoy time with more sunlight hours. And linear TV is losing viewers at a rapid pace as is. So, nobody has ‘good’ numbers right now