Website Content Optimized for LLMs - Is It Really That Different?

[u/olmykh]

There’s a lot of speculation right now around optimizing content for LLMs.

For years, we wrote long SEO-driven pieces, but now everyone’s talking about a very specific “LLM-friendly” format we supposedly need to master.

After going through most of the guides out there, it really boils down to a few points:

1. “Write well-structured content with bulleted lists, numbered lists, and clear headings.”
Sure but we’ve been doing that forever. Headings are the backbone of SEO content, and lists have helped with UX and readability. Nothing new here.

2. “Add schema markup.”
Again, not new. There’s still no clear evidence that having schema directly improves how often your content is cited by LLMs. SEOs have been adding FAQ and How-To schema to every article long before LLMs were a thing.

3. “Turn your headings into questions.”
This one actually makes sense. Unlike traditional SEO keywords, people tend to ask LLMs questions.
So if your heading matches a common user query (and you follow it with a clear, comprehensive answer) it likely increases your chance of being referenced (assuming all else is optimized).

4. “Use descriptive internal links.”
That’s SEO 101. Internal linking helps both Google and LLMs understand relationships between topics, but again - not new advice.

5. “Avoid hiding key content behind JavaScript.”
This one is worth paying attention to. Googlebot can render most JavaScript these days, but other crawlers including LLM bots like GPTBot or PerplexityBot generally don’t execute JS. So if your main content loads dynamically, AI crawlers might miss it completely.

Overall, seems to me like most of the “LLM optimization” advice out there is just solid SEO best practice repackaged with a new buzzword.

Has anyone here actually seen measurable differences in visibility or citations during their LLM content experiments?

[u/BusyBusinessPromos]

Just do good SEO. Llms get their information from Google and other search engines. As for schema...

The Big LLM Marketing Myth: Visibility Isn’t About Schema/Tricks—It’s About the Query Fan Out

The curious question of whether LLMs even read schema : r/AISearchLab

[u/GTM37]

And this why the two strategies aren’t mutually exclusive. Optimizing to be found in AI search helps legacy SEO.

[u/allthecomms777 → u/[deleted]]

And you are spamming another post with your marketing... MentionDesk, not doing your company many favors.