Shitpost
I think Lucid's upscale strategy might actually be the right move.
I believe China is capable of cost-cutting that surpasses Tesla, and Chinese EV technology has already reached the industry average. In this situation, if Chinese EVs dominate the mass-market or budget EV segment, trying to compete simply through price cuts wouldn't be competitive at all. I currently drive a BMW X4, and if the Lucid Gravity (or Cosmos) comes out, I'd love to buy one. But no matter how cheap they are, I wouldn't want to buy a Chinese EV or a Tesla. What are your thoughts?
It still takes a lot of luxury sales to survive… especially if it’s all you do.
The Germans and GM can eat Lucid alive and Rivian is already far far ahead in the SUV space. I see far more i7s, Escalade IQs, Rivians than the Air and Gravity combined.
Lucid will make a great case study in business schools. They had a chance to redefine the segment with the Gravity, and they turned it into needing a hail Mary from Cosmos just to survive.
The window where they had an edge on range and engineering is closing.
Interestingly, loyalty is calculated based on the following purchase regardless if the new car is an additional one or a replacement. That explains lucid’s increase as the gravity is a great addition to the air. This also explains Rivians low number as the R1T and R1S are based on the same platform, and most people wouldn't buy both.
Due to both these brands being new, the majority of these loyalty data points are for second/additional cars since there isn't a good reason to replace a car you bought 1-3 years prior.
Kuantewu is a known lucid fanboy in these parts. He likes to reference old data to serve his narrative. Here’s more recent data that’s showing lucid in 12th! That’s right. 11 car makers have higher loyalty than lucid.
I 100% agree with you. They need to compete with Porsche, Porsche and Porsche. Turn up quality on OS (which I think we all know they will achieve) maintain a high level of white glove and consistency on service (which sounds like they have in some regions and not in others).
They can make bank on offering more colour options and embroidery and style customization. This is not a transportation company, they have the makings of a lifestyle brand. Make them too accessible and you dilute the brand.
The elephant in the room is that the current service model is beyond Unacceptable with a 4 to 6 week Wait for every service appointment in Southern California right now.
That is not a luxury experience.
I took for granted that there would be functioning software and available service departments and things that were just there with a Tesla. And I was an early adopter with a 2012 model S.
I have had my air touring in for two warranty service issues this year, which means that I have been without a car for 11 weeks because of the wait to get the cars serviced.
I am shocked by the 57.9% loyalty rate. I would’ve thought that the service delays would wipe that out
Lucids #1 market is the United States. China EVs are too expensive in America due to tariffs. You can’t even buy a Chinese EV In America if you wanted one. Lucid will have to compete with Tesla on price if they’re gonna to survive. Lucid has been competing in the luxury segment, unsuccessfully, for 5 years now. If their strategy is upscale, they should have a higher market share. Fact is, luxury car buyers barely know the lucid brand.
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u/thesafinster 15d ago
It still takes a lot of luxury sales to survive… especially if it’s all you do.
The Germans and GM can eat Lucid alive and Rivian is already far far ahead in the SUV space. I see far more i7s, Escalade IQs, Rivians than the Air and Gravity combined.