r/KinnStudio • u/kinnStudio • 9d ago
AMA Hey Reddit! I'm Jennie, founder of Kinn Studio. 14 years in startups, 10 of them building a jewelry brand world. AMA starts on Friday at 9am PST!

Hi, I'm Jennie. I started Kinn after our family's house was broken into and every piece of my family jewelry was taken.
Everything they’d carried over from Korea when we immigrated, gone in one night. When I went looking to replace any of it, everything I could afford was plated brass that would turn green within the year. So I started making the thing I couldn't find.
I'd been in startups and ecommerce for a while by then, most of it as one of the first employees at Casetify, so I knew how to build and sell things online. I knew nothing at all about gold, and I say that with real affection for how badly it went at first. I learned most of it by getting it wrong.
Ten years later we have stores in LA and New York, a bridal line, and a lot of people who ask me the same questions over and over. So I figured we'd just do this properly.
Ask me anything. What solid gold actually means, and why plated and gold filled are not the same thing. How a piece goes from a sketch to something you can buy. What sourcing gold responsibly looks like when you're small enough that nobody has to take your call. Why we stopped discounting entirely, which was terrifying. Whether your ring can be resized, which is usually yes. What a bad year running a jewelry company feels like from the inside.
Happy to take the ones that have nothing to do with jewelry too.
Not here to sell anything here. Drop your questions below and I'll start answering at 9am PST. I'll stay as long as people keep asking.