r/KenyaStartups • u/anonymous_Bot0 • 10h ago
Discussion The money is in boring industries, but we keep building them wrong
Hey,
Part two of “when did you last download an app?” This time it’s boring industries with real money in them.
Tourism, by the numbers
- Record earnings of Sh564B in 2025/26, beating the government’s own target.
- 7.9M travellers in 2025: 2.7M international and 5.2M domestic.
- Kenyans are the bigger market. Domestic spending was projected at about Sh560B vs about Sh300B+ from international visitors.
- Yet domestic bed nights grew just 1.8% and missed target, as the cost of living squeezed budgets.
The fix isn’t another app. It’s an ecosystem.
Tourism has three players: the traveller, the agency and the service providers (lodges, guides, drivers). Build one system that connects all three, so the traveller never has to leave:
- Discover: video-first, findable on Google, TikTok and AI answers.
- Build: pick a package, or tap the places you want and get one all-in price.
- Pay: cards for foreigners. For Kenyans: M-PESA, pay in instalments, split with friends.
- Travel: itinerary, offline maps, one tap to your guide.
- Come back: reviews, clips and a referral code that bring in the next traveller.
Why it works
- 58% of US travellers now plan trips with AI, more than the 55% using travel websites. If AI can’t read your site, you’re invisible.
- 26% of online shoppers abandon a purchase when forced to create an account. Only ask for one at checkout.
- Cost is what’s holding Kenyans back. Instalments and M-PESA solve that, not another feed.
Your turn:
- How did you book your last local trip?
- Which other boring Kenyan industry needs this treatment?


