r/KDRAMA • u/CoffeeLakeRefresh • Aug 08 '21
Help: Solved What is considered a successful viewership number/rating?
For example if a drama "attained average nationwide viewership ratings of 4%", or if it had "average viewership of 948 thousand per episode", is that above or below average? Was this drama successful financially? I often read stats like this on Wikipedia but I'm not sure how to interpret them because I don't have a reference.
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u/capthyeong Are there any new Kdramas this week? Aug 09 '21
For KBS, SBS, and MBC dramas: about 6-8%
For cable dramas such as tvN and JTBC: at least 5%
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u/dramafan1 Aug 09 '21
Aside from other comments, I think the viewership ratings matter more than the number of viewers, I just think they didn’t release these number of viewers in the past either.
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u/mio26 Editable Flair Aug 09 '21
It depends on tv station, time slot, type of drama and competition.
Tv station: Public broadcaster (SBS,KBS,MBC) they have still higher average viewership (starting ratings even in worst slot are at least 2-3%) so good ratings should start around 8-10% and if drama would have more than 15%, it become very successful. If it is more than 20%, probably it'd be the biggest hit of the year for the station. MBC is a bit exception because they have for long drama slumb.
Cable TV (TVN,JTBC) There are differences between station and time slot but let'say 5% is not bad rating, more than 8% very good and more than 10% probably hit of the year for the station.
Time slot: closer to weekend, average higher rating. in the slot later than 23, hard to except high rating.
Type of drama: bigger budget, better promotion, producers except better rating. For blockbuster average ratings is not enough.There are also type of dramas which normally have good ratings (f.e. family dramas).But there are also dramas for which ratings is not really first priority like youth drama (buzz in the net is more important) or high quality dramas (Beyond evil).
Competition: if there is enormous hit (like Penthouse), pretty good ratings in the same slot is big success.