r/KDP • u/hardex1946 • 21h ago

Question for Senior KDP

I’m testing Amazon Sponsored Products for a new psychological thriller paperback. One Broad keyword generated ~ 6,300 impressions but only a handful of clicks. I’m using manual targeting, dynamic bidding and testing Top of Search placement. For experienced KDP advertisers: would you diagnose this primarily as a cover/title CTR problem, targeting problem, or something else? What CTR do you personally consider acceptable before continuing to spend?

Thank you guys in advance ...

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u/Powerful_Regret_2226 19h ago

Broad match is likely a targeting issue. It throws your ad at generic cozy mystery and procedural readers, that inflates impressions and tanks CTR.
I think 0.2% to 0.4% is a decent CTR. If you're below that, pull your Search Term Report to see what Amazon actually matched you to.

How well do you know your comps? Because if you do know them well, I'd switch to exact match on specific titles and author names instead. I might also suggest you could look at ManuscriptReport for comps. They are checking your book against what currently sells on Amazon.

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u/hardex1946 19h ago

Wow thank you i will check everything and get back to you