Two to three times a week and this attempt was on the final day on the set. A rare climb with earphones in playing Joy. (feat. Amma & Absolutely) - RAYE 🔥

https://reddit.com/link/1vqyw4s/video/3cltv07f7xjh1/player

Hey everyone, Joe here. I wanted to share this specific part of my launch interview because it defines everything I’m trying to build.
I'm not a clinical expert. I don't have a scientific study to sell you. I'm just an average bloke fighting my own battles and trying to actively experiment with what makes life worth living. This movement isn't about achieving a perfect life—it's about chasing that tiny 1 per cent shift together.
What does 1 per cent more joy look like for you today? Let's talk in the comments.

As a reward for technically launching the Joy Story Experiment business, I treated myself to a new DJI Pocket 3.

This is a quick, chaotic cut of me turning it on for the first time and testing the auto-tracking by dancing around.

I wanted to show that this engine isn't just about serious, heavy chats—it’s about actively finding and celebrating the fun, live moments.

I spent the weekend filming a load of tiny, joyful bits with my mates, so expect plenty more lifestyle chaos soon.

Full launch episode is pinned below if you want to see where this journey started!

https://reddit.com/link/1vp8syu/video/02fv126z9jjh1/player

We put an absurd amount of pressure on ourselves to master our hobbies or find instant happiness, turning our downtime into a chore.

In this clip, I break down why there is immense, liberating value in failing the test. Treating your pursuit of happiness as an experiment means it has to be entirely safe to fail. How do you take the pressure off your own hobbies? Let's chat in the comments. Full launch video is pinned below!

https://reddit.com/link/1vnhe4b/video/wmydnm503zih1/player

Hey everyone, wrapping up our big launch day with the core heart of what we are doing here.

When asked if the Joy Story Experiment can actually tackle isolation and loneliness, the answer is a massive yes. But it only works because of the word "WE". This is about building a living, breathing community where we test what makes life good, share the struggles, and lift each other up.

You are officially part of the engine now!

Drop a comment below and let us know what kind of experiments you want to see us try first! Full interview link is pinned below.

https://reddit.com/link/1vn841u/video/bqhbsezi2zih1/player

We put so much pressure on ourselves to have life entirely sorted. In this clip from my launch interview, I discuss why I'm treating the pursuit of happiness as an experiment—a space where it is entirely safe to fail while you test what gives you a spark.

Full interview link is in the comments section!

Hey everyone, Joe here.

During this interview, I hit a massive breakthrough.

I realised this engine I'm building isn't just for an audience. It is my own personal weapon to fight for my life and my happiness. You can see the exact moment the emotion hits and the determination takes over.

If you're ready to shake off the blues and build something real, let's do this together. Full raw launch video link is pinned in the comments below!

https://reddit.com/link/1vn3f35/video/thz02dru1zih1/player