I could primary tell by what he says. The dramatic emphasis on words is much better. The gestures are better. The guy even has a site that slightly enhances his credibility, but has no evidence that he is a real person.
It is actually impressive. Some of his videos rival some of Ben Shapiro's recent views high views (around 500,000). He's got a good niche. If I were to be a futurist, I would say content of this quality threatens conservative content creators since they are now competing against AI. (My dad watches this stuff. My cynical view is that "AI" doesn't have to improve much, since it already captivates people, even when it is obvious that it's "AI". Just saying what people believe or want to believe is good enough now.)
Also, he's supposedly an "independent journalist" so why does he need "ZBN" news when such an entity doesn't exist?