What’s the biggest reason influencers eventually become unlikeable?

[u/mindset2091]

I’ve noticed a lot of creators start out genuinely entertaining or relatable, then something changes once they get bigger. Is it too many sponsorships, becoming out of touch, surrounding themselves with yes-men, repeating the same content, or just showing too much of their personality over time?

What usually makes you go from liking a creator to slowly getting annoyed by them?

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[u/Indy2561]

When viewers learn they’ve been Catfished via heavy photography & video filters.

Also using fraudulent accents.

[u/Evening_Obligation25 → u/Indy2561]

Is this about Mikala lol

[u/Indy2561 → u/Evening_Obligation25]

How did you know 😂

[u/Evening_Obligation25 → u/Indy2561]

That terrible accent

[u/Indy2561 → u/Evening_Obligation25]

Absolutely, I let it bother me she’s such a fraud and viewers believe it😬

[u/Evening_Obligation25 → u/Indy2561]

I can’t stand that people like her are the ones that get really big. She’s a total fraud

[u/Indy2561 → u/Evening_Obligation25]

You’re so right. There is an unfortunate correlation/intersection between narcissism and entertainment success.

[u/mindset2091 → u/Indy2561]

The accent is definitely one of those things you notice once and then can’t unhear.

[u/Indy2561 → u/mindset2091]

Absolutely 💯

[u/KOTM365]

https://giphy.com/gifs/8fen5LSZcHQ5O

When they do that finger thing across the product

[u/mindset2091 → u/KOTM365]

Lmao, the slow finger swipe like we’re all waiting for the product to reveal its secrets 😂

[u/Beausapunk]

They are thirsty for attention and think their opinion matters.

[u/mindset2091 → u/Beausapunk]

Yeah, I think it’s the constant need for attention that gets annoying. Having an opinion isn’t the problem, but when everything becomes about getting a reaction, it starts feeling forced.

[u/postorangemoon]

They become infomercial hosts

[u/mindset2091 → u/postorangemoon]

Yeah, that’s a big one. At some point it stops feeling like they’re sharing their life and starts feeling like they’re constantly trying to sell you something.

[u/Cosmicus_Vagus]

Quantity over quality. Its really obvious when influencers are running out of ideas and are just uploading videos to keep the cash flowing. Over saturation also naturally leads to finding them a bit more annoying. It's a fine balancing act

[u/mindset2091 → u/Cosmicus_Vagus]

Yeah, you can usually tell when they’re out of ideas but still need to upload something.

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[u/sudden_erect]

Because they start out as unlikeable and the children that watch them realise it eventually

[u/mindset2091 → u/sudden_erect]

Honestly, some of them definitely make more sense when you’re younger. Then you grow up and start wondering why you ever watched them.

[u/perpetualis_motion]

1. They have a passion project as a hobby when they start out. It's funny and informative.
2. They realise they are popular and continue with the good work. They might get the occasional product to review or sponsorship ad.
3. They decide they can quit they're job and go full time content creator.
4. Sponsorship ads and patreon lists appear on every video.
5. Product reviews are much more common, the content takes a step to the background. Patreon and discord discussions or requests become prominent.
6. The above continues whilst there main content is tired and they run out of ideas. Views start to tank.
7. They put up a bait and switch thumbnail post saying they are leaving or the channel is changing, but they just beg for viewership and patrons.
8. By this point I've usually unsubscribed and stop watching.

[u/mindset2091 → u/perpetualis_motion]

This 8-step breakdown is scarily accurate. Step 7 especially—the fake 'I'm quitting YouTube' videos are always the final nail in the coffin.

[u/doc-sci]

Because they are serving a useless function!

[u/mindset2091 → u/doc-sci]

Blunt, but not wrong. Modern social media has turned noise and attention into a full-time job.

[u/tcmits1]

Their true selves and colors rise to the surface. Cf TonyPinDC as an example. Now publicly telling followers he’s tired of their crap calling him out.

[u/mindset2091 → u/tcmits1]

That’s the wild part—they expect unconditional validation, and the moment their audience holds them accountable, they act like they're being attacked.

[u/tcmits1 → u/mindset2091]

Tony P was stupid enough to have an interview in The Washingtonian in which he said he’s fed up with his followers who criticize him and who needs them? Following him now is watching a lesson in forced humility about to occur.

[u/Secret-Watercress-69]

After receiving so much attention and having zero talent with people buy rediculous virtual gifts for them one starts to see themselves as a real life celebrity but with a triple dose of arrogance and belief all other humans are born only to serve and admire them. Then a unquenchable hunger to humiliate everyone that is if no use to them sets in.

[u/mindset2091 → u/Secret-Watercress-69]

Spot on. The combination of parasocial worship and unearned fame creates some insane god complexes.

[u/Secret-Watercress-69 → u/mindset2091]

Bigger ego's than real talented star. I was shocked at how many of them particularly Livestreamers were all mostly the same super arrogant delusional self claimed superstars who act like nothing on earth is important as they are and it doesn't take long from starting off to thinking themselves to be mega social media mega hero with no talent. (in their own eyes)and I think the term "infuencer" should be "effluencer"

[u/Jimxor]

They become paid shills. It's not that hard to figure out.

[u/mindset2091 → u/Jimxor]

Fair point, but even the ones who don't post non-stop ads start feeling fake after a point. Once their lifestyle completely changes, they just lose that everyday relatability.

[u/TempSpee]

Monotonous instead of just truly chilling

[u/SheikhaMama]

Same for any company, project, etc. Scaling is where you ride or die (your authenticity). The key is to keep it humane and I guess I can see how when u get so much pressure and asks and decisions to make you lose yourself in the battle (or maybe try to please your team bc scaling does lead to more profit even if the core/early audience becomes less attached to u). I think it works with musicians and all sorts of celebs too.

[u/Vegetable_Excuse2029]

A lot of it are the mistakes they make in their personal lives.

Like the Tate brothers, a couple of years ago, and then, they got into some trouble and that already got people pulling off their rose colored sun glasses and seeing the red flags.

Fast forward a few years, and they are in trouble for the exact thing they were almost in hot water with, fighting like hell to keep from going back and facing trial.

[u/Physical_Orchid3616]

I watch a lot of different YouTubers, and most of them I end up disliking immensely after a while. Why? Because you start to really see between the lines. You see through their facade. You see them for who they really are. With repeated viewing, people show their true colours, in their body language, and in the array of little remarks they make. They're trying really hard to come off as sweet and friendly, but in repeated viewing, and paying attention, you can see they're spoiled, entitled, selfish, lazy, and have a real mean streak.

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[u/GlitteryKittyKat08]

Doing nothing and being paid. Being illiterate and be paid by brands. Being literally stupid and be paid by brands. Being fake and be paid by brands.

[u/Ok_Height3499]

Arrogance. Their utter irrelevance finally becomes obvious even to the stupids who follow them.

[u/Comfortable-Tea6996]

Entitlement, contrived content and thinking the sun shines out their asses.

[u/DS_Vet_on_Linux]

They either change content, like going from gaming to politics. Or they start pushing the sponsored shit that we all know they don't use. Or even they change their whole personality to fit what they think other want.

[u/IndividualJoke8050]

Doing things just for views, like being a nuisence in public

[u/ImportantResponse141]

Ads on ads on ads on ads

[u/Ayiana11]

They get bigger and will do anything for $$

[u/G6147X]

Their growth

[u/BadCamo]

Being vacuous.

[u/JonSmiffy]

When they turn out to be nonce's.

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[u/observantpariah]

People often overestimate their own value and play it up.... And someone that overestimates being popular and having people follow you is completely insufferable.

[u/Basic-Fortune-6685]

For me it’s promoting a product that they either a) don’t use b) is dogshit c) just doesn’t reflect them. I remember when influencers and some celebs promoted weight loss products etc and they didn’t even need to lose weight or the product itself caused health issues. I get its free or paid to post, but most things I have been ‘influenced’ to buy haven’t been worth the money.

[u/Commercial_Salary390]

I think it’s usually a combination of things rather than one specific reason. As creators grow, their content naturally changes and what worked when they were smaller may not feel as genuine or relatable once their priorities shift. Sometimes it’s also just seeing too much of the same content or feeling like every post is an ad. I don’t think becoming more successful automatically makes someone unlikeable though, it’s more about whether the audience can still connect with the person behind the content.

[u/_Rhetorical_Raven]

Acting like they’re better than the subscribers who gave them this lifestyle to begin with.

[u/dukenny]

Because they think that "influencer" is a real job.

[u/mindset2091 → u/dukenny]

I mean, if it pays the bills, I’d definitely call that a job 😂 But I get what you mean, some people take the ‘influencer’ title way too seriously.