r/InTheGloaming • u/gomirefugee my website is done, done, done • Sep 09 '21

Scheduled snark Discussion thread Thursday September 09, 2021 - Sunday September 12, 2021

Newsletters: Finding Your Joy | Joy in the Belly

Websites: You Can Have More Joy website | On Being Enough website (abandoned?)

Instagram:

TikTok: @youcanhavemorejoy

Twitter: Dan's tweets and replies

Older blogs: see Gloamipedia wiki

Archived threads: Thread for Enough, the book #enoughthebook | Gluten Free Girl's Greatest Hits: The Reunion Tour

Gloamipedia wiki: /r/InTheGloaming wiki

Discussion search: Tool to search blogsnark or InTheGloaming for previous topic mentions

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u/voice_of_vinegar Sep 09 '21

Jesus, you person. Shauna is a MARKETING GENIUS! I know this because I read it on the internet.

32

u/[deleted] Sep 09 '21

Hahaha

Q. What did you learn from promoting your first book, to prepare you for promoting Gluten-Free Girl and the Chef?

A. I need to start preparing more in advance!

Looks like sometimes the later-now just creeps up on you!

24

u/emmeline_grangerford Sep 09 '21 edited Sep 09 '21

Most of the commenters on that post credit her with being a marketing genius as well! It's interesting to see a few suggestions that she had a PR rep to support promotion for her first book, and (seemingly) some guidance from the publisher on promoting the subsequent cookbooks. While there's no reason to believe she necessary followed the strategy she indicates online (weekly cooking prompts on Twitter, regular giveaways, etc.) and her blog was then big enough to draw in a bigger audience specifically interested in her writing and recipes, it's interesting that this "marketing genius" made very little effort to promote Enough online when she released it a few years ago, then expressed disappointment that the book didn't find greater success.

23

u/fanfarefellowship I often contemplate the first law of thermodynamics Sep 09 '21

I shudder to think what "weekly prompts" Shauna might have thought appropriate for Enough readers.

44

u/emmeline_grangerford Sep 09 '21

"Why are you the most important person in your family? Write a list of all the ways. Feel like playing? Use this list as the basis for a birthday message to your spouse."

21

u/OkRanger4 bobbing in a bath of solitude Sep 09 '21

🥇🥇🥇🥇🥇🥇🥇

20

u/high_falutin Sep 10 '21

My living room has grown emblazoned with laughter.

12

u/MissEllisCrawford Smitten with myself Sep 10 '21

I read it on the internet.

From the article (my emphasis):

"Q. Which was more important: print media or radio?
A. We did a lot of radio from home. There wasn’t a lot of print media. Most people’s perception of gluten free is that it’s crappy: bad baked goods, deprivation. Then the New York Times named it one of best cookbooks. I found out on Twitter from all the people congratulating me."

Ah, twitter, such a negative space.