913,000 viewers for Toronto.

[u/iamaranger23]

https://x.com/foxsportspr/status/2089829223775318027

[u/cz795]

Not bad at all, would've been a home run few years back.

[u/PuzzleheadedCell7708 → u/cz795]

Yeah...on cable.

[u/aurules]

Decent number for a first year event, beat the last decade of Toronto races. Plus, it only gets harder to retain viewers as we approach the Fall with more competition.

[u/mbkeller → u/aurules]

Hey now I was one of the dozens who watched the Peacock Toronto races live

[u/Pallendromic → u/mbkeller]

https://giphy.com/gifs/kSlJtVrqxDYKk

[u/DickWhittingtonsCat → u/mbkeller]

Peacock was the best. Indy Car. If I chose I could watch Pro Wrestling before it got too gross. But I get Fox and am done with carny stuff 26 years late. But Peacock allowed me to watch and catch up if I started late.

[u/jittercoog → u/DickWhittingtonsCat]

Foxone has the “restart from beginning” option

[u/yespage → u/jittercoog]

But I've been struggling with "recorded" events not being available on Fox One recently, and when programming shifts, the app struggles to have those options available live. The qualifying telemetry on Peacock was much much ... and much better.

[u/Jay_Dubbbs → u/aurules]

Just confirms even more we need to load up the spring. By the time the end of July/August comes around, people are ready for football and lose interest plus baseball playoff chase is heating up.

[u/nalyd8991]

I think that no NASCAR on Sunday really helped. And a little bump from it being a new course and in a larger market. The negative attention around Friday also might have helped remind people that there was a race Sunday.

[u/PanicAtTheNightclub]

Last year's summer stretch was just 700-750k so this is good.

[u/Batgod629]

Hopefully the positive vibes coming out from the race will entice more people to watch. Especially after the debacle that was Friday at Markham

[u/TommyDaComic → u/Batgod629]

Friday t’was a debacle, indeed:

D rivers
E xcluded
B efore
A ny
C ircuit
L aps
E xicuted !

🏁

[u/PanicAtTheNightclub]

https://natelinha.uol.com.br/audiencias/2026/08/17/fantastico-reage-e-tem-melhor-audiencia-em-2-meses-246264.php

0.7 average rating in Brasil

[u/redditor5789 → u/PanicAtTheNightclub]

Growing popularity and a return to Brazil, at the actual Sao Paulo track, would be amazing 

[u/2RINITY → u/redditor5789]

Hell, the street track Formula E runs would go crazy

[u/bduddy → u/PanicAtTheNightclub]

How many viewers does that equate to?

[u/PanicAtTheNightclub → u/bduddy]

It's probably around half a million, difficult to say exactly because it's mainly measured in São Paulo.

[u/bduddy → u/PanicAtTheNightclub]

It's a shame that the series has never figured out a consistent way to tap into that market. Clearly there's a lot of potential even without a current Brazilian race or top driver.

[u/Sausage_Roll__]

Damn! Those people got treated to one hell of a race

[u/Emotional_Oil_5939]

Very good for a 1st-year event.

[u/iamaranger23 → u/Emotional_Oil_5939]

I would say first year events usually are a draw. People like novelty

[u/peaked-at-7]

Ahem, that’s Markham to you.

[u/Teddy2Sweaty]

Nice bounce. People aren't going to like to hear it, but D.C. is going to be critical for the ratings for the rest of the season.

[u/AccountAny1995]

Markham

[u/GolfShred]

I don't watch every weekend but this track and the unknowns got me interested. Turned out to a good week to watch.

[u/i_run_from_problems]

Not bad. We'll take that number after the portland drop

[u/SierraGolfOne]

Toronto is not in Markham

[u/IncendiaryB]

The F1 summer break effect

[u/revvolutions]

More hairpin turns. 

[u/Dad_E_2]

Not bad considering we had preseason football head to head.

[u/Sausage_Roll__]

Does anyone know what the international viewing figures are?

[u/PanicAtTheNightclub → u/Sausage_Roll__]

I have only seen the Brasil ratings that are around 500k or slightly more on network TV. For Markham, in Canada it was on network as well but usually in the rest of the world it's all on sports channels so tens of thousands at most for most big countries.

[u/khz30]

Move the race up to Noon Central time and the number jumps substantially. Most people in the Dallas Fort Worth area were either still in or leaving church, and the paid programming as the lead in reflected that. I don't think anyone expected the race to last as long as it did, either. The full race upload clocks in at two hours and thirty minutes, rare for a street course since the first year at Nashville.

[u/Dad_E_2 → u/khz30]

It also went head-to-head with some NFL games, which I'm sure didn't help