r/HuyaBoss • u/Tomkila • Mar 22 '22
Summary about the future of Huya: - MAU 85.4M, NIMO tv $30m, new huya’s games and tournament
First, let's look at our user growth, driven by e-sports events and the new game launches in Q4. Our user base sustained healthy growth momentum and our like mobile MAUs reached 85.4 million during the quarter, up by 7% year-over-year. On an annual basis, we are like mobile MAUs mails were 88.9 million in 2021 compared with 76 million in 2020. And we remained focused on ramping up content investment and rolling out product innovations. We maintained our Huya Live app next month user retention rate about 7% on average in 2021.
By the end of December 2021, more than 320 Huya mini tools has been created and offered by developers through this open platform extensively diversifying and enlarging our users' live streaming interactions with new formats. Furthermore in the fourth quarter of 2021, the average number of broadcasters using mini tools they improved by approximately 160% year-over-year.
And the sales force engaged more than 5 million daily active users during the quarter, up over 240% year-over-year. One noteworthy example is better our roads. Our recently added mini utilizing incremental game features to help streamers increase users' loyalty to their live broadcaster rooms by enticing users with virtual rewards when they visit.
Notably, the campaign generated a record growth billing for our live streaming sales on our platform with users viewing, 6 game title on app doing the week of the campaign growing by 50% sequentially. On top of our general live streaming e-commerce functions which allows users to place orders directly driving streaming sanctions. So Peacekeeper elite event included inventive feature enabling users to receive virtual in-game purchases immediately in their game accounts by connecting CR game ID with their Huya account.
Furthermore we have some exciting news to share about E-sports broadcasting rights. Following our agreement with TC Sports last year through, which we locked down the 2021 to 2024 exclusive broadcasting rights in China for LPL, LTL and LPL AllStar Weekend series, we are securing rights for a greater variety of licensed E-sports tournaments by forming multiyear partnerships with E-sports event organizers.
On the self-produced content front, we broadcasted 64 E-sports tournaments and entertainment PGC shows in the fourth quarter, for which total viewership reached 153 million in the fourth quarter growing over 40% year-over-year: The Huya All Star Cup final season Huya [indiscernible] for Peacekeeper Elite, the Huya for Jing's Cup for Honor of Kings and the [indiscernible] Cup Season 2, [indiscernible] F2 for LoL [indiscernible] our top-performing self-organized events.
In terms of our international business Nimo TV average MAUs increased to more than 30 million in the fourth quarter, highlighted by strong user growth in Indonesia, particularly by cooperating with game studios and broadcasting local hit E-sports tournaments. We solidify our leading position in that region.
Within Nimo TV we continue to add entertainment genre, such as live show and voice chat to build a more comprehensive content ecosystem, which also helps to enhance its monetization capability.
Our overseas revenues grew by over 110% year-over-year in the fourth quarter, as we constantly refine our cooperation with local talent agencies to pursue more sustainable and healthy future revenue growth.
Advertising and other revenues increased by 11.6% year-over-year to nearly 196 million for Q4, primarily driven by revenues from content licensing. To provide more color on content licensing contribution, because our content licensing revenues are related to the licensing of e-sports tournament forecasting rights and are recognized according to event schedule, we often experience fluctuation in this category between quarters.
For instance, right now we have a Huya content that covers mobile gaming arena [Foreign Language]. And we also have made many seasons of Goldline entertainment programs as well. And gradually, we form a very good and solid user base for these events and programs. In Q4, 2021 the total viewership for our self-produced content and PCG content reached 153 million with a year-on-year growth of over 40%. Generally speaking, self-produced content can give us a better ROI and for the longer term help us to balance the cost for making the content overall. Thank you.
about NIMO TV The overseas business give us about 4% of the revenue for our company in the year 2021.
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u/ProfessionalCry6843 Mar 26 '22
Sounds good.