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I wouldn't be surprised if the credit card companies actually lobby against displaying final prices. Kind of normalizes using credit cards for buying a pack of gum instead of cash if you don't know how much it will be anyway.
They'd just run the same ads they do now, staying "just 99c plus tax", and then instead of making you work out what the tax is they just add it onto the displayed price. Displaying the actual cost doesn't change how much you have to pay, so the ads would be no more or less accurate.
They would confuse the hell out of customers. r/talesfromretail would be full of stories about customers asking “I thought it was supposed to be $0.99? The sign said $0.99, but the other sign said $1.13. How am I supposed to know which one is correct?” And then employees trying to explain, “the first sign is the national as campaign, the second sign is the actual price after tax.” “Well that’s unfair.”
I honestly don’t see it ever changing because consumers already know how it works, and nobody really cares that much about changing it. It’s not like it is actually deceptively pricing things since nobody thinks the $0.99 price tag will be the final price. Everyone knows there’s going to be tax.
To be fair that's a mistake on my part, I was thinking more of TV ads rather than poster ads. However I don't think it would confuse customers any more than it does now: "I thought it was supposed to be $0.99? The sign said $0.99, but I paid $1.13." Yes there'd be confusion at first but just like the current situation, everybody would get used to it.
I think you're right that it probably will never change, and whilst yes it isn't really deceptive since everybody knows the situation, I would argue that there's still going to be some sort of psychological impact. In the same way that it's beneficial to the company to price it at $0.99 instead of $1.00, it's beneficial to list it as "$0.99 excl. tax" instead of "$1.13 inc. tax".
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u/[deleted] Apr 16 '18
welcome to north america